Growing Brand Awareness On Facebook

by Charlie Harry digital marketing company

It no secret that over the years Facebook has become the "it" place to market your business and reach new audiences.

 No matter what type of business - from food and wine to gifting and hair accessories - Facebook makes it easier for you to succeed in your niche.

 Growing awareness of the Digital Marketing Company Southampton brand and advertising on Facebook is very important to your business success. With more than 2 billion active users per month, if you are not on Facebook it really like you're not there. There is so much potential in the Facebook ad platform that is waiting to be used. Does it increase your conversion, driving traffic to your web site, or grow your reach, Facebook allows you to do it all.

 Keep reading to understand why a growing awareness of your brand on Facebook is more important than ever and how certain brands have managed to do so.

 FitFlop

 FitFlop launched in 2007, three years after the initial creation of Facebook itself. Shoe company set about to change the way society views the shoe; that they can be stylish and comfortable.

 By designing a shoe with biomechanical and style trends in mind, FitFlop born.

 brand managed to increase its online sales by 73% after the successful launch video ad campaigns through Facebook.

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 By utilizing intelligent ad platform Facebook and algorithms, FitFlop can identify when it will be most effective to target audiences and potential customers. To do this, they used a lookalike audience and dynamic ads.

 Apart from a 73% increase in online sales, advertising reached $ 100,000 in additional revenue at the end of the campaign.

 loved to plan contract-free 24-hour memberships and open access. Yet, this does not stop them from making use of Facebook advertising platform to continue to grow their brand awareness.

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 To better understand how they are affected by the conversion of their retargeting campaigns and candidates,  use conversion lift feature on Facebook to learn incrementality of this campaign.

 It took place in July 2019 and helped them to identify where best to allocate their budgets. The results of this study o reach £ 29,000 in additional sales, more than 1000 additional gym membership for the month, and 6.9% conversion increase.

 They make heavy use of video ads to increase engagement, as well as custom and the core audience for the perfect target potential customers.

 Happy Socks

 Brand of colorful socks, Happy Socks, has existed since 2008 and has revolutionized the world view of socks.

 During December 2018 until the end of February 2019, Happy Socks ran a campaign to increase sales for two of the biggest holidays: Christmas and Valentines Day. They achieved this by utilizing the Facebook Messenger.

 They cleverly applying a very personal experience for customers, where they can choose the socks for gifts to loved ones for Christmas or Valentine Day.

 Personal campaign achieved through targeting a broad audience at first, and then move to a more specific audience of people between the ages of 20 - 50. With the help of Facebook Messenger and guided shopping experience it offers, customers quickly find what they want.

 The verdict was that customers expressed a greater interest in a simple, yet fun, personalized shopping experience through Messenger. So much so Happy Socks reached 2.39X ROAS during December and in February.

 One of the most of the famous beauty brand in the world. From November 2018 until June 2019 they ran a global campaign to launch a new line of moisturizers.

 The objective behind this campaign Digital Marketing Agencies Southampton is to increase the price of the purchase, sale, and overall brand awareness, as well as to reach Gen-Z and spectators millennium.

 Video ads are used to raise awareness by targeting the most popular topics among women when considering skin care; the benefits, concern.

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Created on Oct 20th 2020 03:17. Viewed 353 times.

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