Five keys to a successful corporate logo design

A professional logo design is highly instrumental in establishing a corporate identity for a business. Naturally, then, a good corporate logo design should successfully exude the business’s disposition, character or fundamental values.

Here are five keys to successful corporate logo design.

Professional designers

You might save a few dollars designing your own logo or getting it done from the next-door lad who knows the nuts and bolts of designing but if you are serious about your business, you should always go for a professional logo design agency. Your corporate logo is your identity and your customers will recognize you by your logo, so the more professional and sophisticated your logo is the better will be your customer's impression about your company.

Simple design

An ideal corporate logo design should be simple and memorable. Corporate houses spend thousands of dollars to ensure that customers remember them at all points of time, and a simple logo is a key to that. Think about the Nike logo; it is simple and memorable. Once you see the Swoosh, do you ever need to think twice about the company’s name?

Right colors

Colors you use for your corporate logo are a very important factor in your brand establishment. If you already have your corporate colors, ask your logo designer to use those colors for the logo. If you do not, suggest the colors that you think might give your prospective clients some idea about the type of business you do. For example, a company working in the fields of forest conservation might like their logo to be in green. At the same time, you also need to consider which colors will go well with your corporate stationeries.

A black and white version

While emphasizing the colors, you must also remember that it is important for a corporate logo to come out well in black and white. A corporate logo design is used in all corporate communications including fax and photocopied document where they will be in black and white and the logo design must be such that it holds the same impact even in black and white.

Vector format

It is advisable to always use a vector format for your corporate logo design. A corporate logo may be required to be reproduced at any size for different purposes in the future. A logo design done in vector format can be expanded to any size without any loss of image quality, whereas a corporate logo in raster format will lose image quality if scaled up. Also, it is easier to convert a vector logo design to bitmap than vice versa.

The last word

The moment you are ready with your corporate logo, start giving it as much exposure as possible – not only on your business cards and letterheads but also on your packaging, uniforms, pens and all possible marketing materials should incorporate your logo.  If you get a professional logo design firm to do your corporate logo and brief them about these basic tips (most of the knowledgeable firms are well aware of these principles already) you are sure to get a satisfactory corporate logo design that would go a long way in helping you establish your brand.

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Created on Feb 20th 2019 03:01. Viewed 667 times.

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