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Essential Tips for Corporate Re-branding and Logo Redesigning

by Logo Recyclers Every Business Starts With An Identity

If your brand does not have a strong enough presence in the market or is out-of-date, this is the time to rebrand and get a logo redesign.

Most people think that the brand is just a logo or simply a piece of marketing strategy. If you are one of them, you are wrong. The brand is all of these and so much more. It is the identity of your brand and the story you tell current and potential clients to let them know why you are different from others. Most importantly, it is a central piece of the puzzle of your brand's online success or failure. From startups to companies on the fortune 500, there are most successful companies which rebrand and re-design their logos to stay ahead of their rivals in the market.

With rebranding or redesigning your logo, you can build up your company's image and presence in the market. Often, a rebrand means your company is now ready to reach new heights.

Let's take a look at a few tips that you might find useful:

Trends

Like anything, logo designs go through trends. When it comes to redesigning your brand identity, looking at current trends to get a sense of where design sensibilities lie make sense. Today, we find ourselves engrossed by the gradient trend. The gradient is also known as 'color transitions' as it is extremely versatile. Due to its eye-catching and attention-grabbing look, it adds a unique feel to your logo that can help you stand out from your competition. Always make sure it can be redesigned for a trendy appeal, though. Instagram's logo is one of the most recognizable examples. You can take logo design inspiration from it to rebrand your corporate business.

Age

When was your company's first logo designed? When was it upgraded? This is the first and most obvious thing that you should consider. As your logo is one of your best marketing tools, you need to revitalize it after a certain period, just like any marketing campaign. When you consider the age of your logo, it will help you update it without losing your branding or becoming unidentifiable to your audience. If you have an old designed logo that hasn't been given any attention in a long time, you need to redesign or update it. Both startups and global companies change their logos over a period of time to stay ahead of their competitors in the market.

Complexity

In today's digital world, adapting and making your logo suitable for online marketing is very important to make your business successful. And if you find that your brand identity is not going well with your website or social media, this is an indicator that you need a redesign. Too many details can make your logo more complex. So, try to keep it simple so that you can change it accordingly to your business's needs. Nike's logo is one of the most popular examples.

Once you follow these tips, you can rebrand and redesign your logo without losing your brand's true identity. To redesign the logo, you need to be updated with the latest trends and be knowledgeable about color psychology as well. Rebranding can be a terrifying proposition for you to undertake. However, when you hire a reliable logo design agency, you will get an eye-catching and trendy logo for the best price.


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About Logo Recyclers Freshman   Every Business Starts With An Identity

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Joined APSense since, November 29th, 2018, From New York, United States.

Created on Sep 23rd 2019 00:25. Viewed 216 times.

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