Entrepreneurial stories most popular with the media
Entrepreneurial stories are the most popular with the media these days. This is mainly because the entrepreneurial and startup sector in the country is booming at the moment. We at My Big Plunge, an online platform also focus on this booming industry.
The government too has been taking many initiatives for the benefit of this sector. The sector has a lot of hopes from the upcoming Budget Session. The Finance Ministry is also likely to announce beneficial tax treatment for start-ups for their brand building expenses.
The aim of this initiative is to help e-commerce companies. Branding is one of the manyvery important aspects that a newly established company needs to focus on. This is also because there are numerous e-commerce companies sprouting up these days. Branding helps a company keep ahead and be better than their competition. The initiative is directed in helping these e-commerce companies build their brand image by incurring appropriate expense towards the exercise. Accordingly, these companies will be entitled to accounting benefits over several years of effort.
This initiative will be very helpful for many e-commerce companies and startups. In this Budget Session, the industry is expecting a lot of initiatives and slew of measures. The Finance Minister Arun Jaitley will be presenting the Budget on February 29th.
The government has been giving out many initiatives for the start-up and entrepreneurship industry. Micro Units Development Refinance Agency (MUDRA) Bank was launched. This was done with an initial corpus of 20,000 crore which was aimed at enhancing the growth of small businesses by providing them accessible credit facility.
The government has also a dedicated Ministry for entrepreneurship and skill development. This portrays that he government is serious about developing people with skills who are able to take forward the entrepreneurial sector.
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