Engage your customer with Brand
by Elizabeth Oomi I am a Professional Experienced Blogger.As a business owner, you should
realize that customers are important for your business. Successful brands work
on engaging their customers in the best possible way. Custom boxes play an
important role in taking your brand to the height of success. They give an
attractive display to your product and make it different from others in the
marketplace. The manufacturers work on minute details of the custom boxes to
engage the customers towards your brand. This makes them remember your products
for long as they shop. Companies have to continuously find new ways to excite
customers to remain in the competition. Below are some of the ways to engage
your customer with the brand:
Package your Products in Unique Ways:
According to research conducted by
the American Psychological Association, it takes 39 milliseconds to form a
first impression. Therefore your presentation packaging boxes should be
designed in a way to grasp the attention of customers at a sight. It's the
reason why top brands uniquely package their products. Attractive custom boxes
with logo connect the customers emotionally with your brand. For example, Apple
has a separate secret packaging room to engage the customers emotionally as
they open the folding box. The minimalistic design and creative internal
packaging make its products stand out the retail shelves.
Share Valuable Content:
Providing customers with
valuable content is a great way to engage them. Always provide authentic
information through custom boxes wholesale. If your product is made from
organic ingredients mention the fact on customized boxes. Consider the
following example. This necktie packaging is made from custom Kraft boxes.
Either color the presentation box in brown or mention "100%
recyclable" on necktie boxes wholesale to acknowledge the customers. This
motivates the customers to purchase your products over the competitors.
Moreover, it puts a positive impression on the customers that your brand cares
about the environment.
Use Interactive Labels:
Technology can take your custom
retail packaging to a new level. Using interactive labels on paper boxes
packaging is an effective way to engage the customers in your brand. QR codes
give a unique identity to every custom printed shipping box, making it easy to
recognize. A call-to-action button on custom food packaging can direct the
customers directly to your brand's website. This enables them to gather more
information about your brand and give their feedback. Consider the following
boxes of cereals. The customer can scan the code printed on custom cardboard
boxes from their smartphone. This leads them to the company's website where
they can view new stories and the latest updates. Creating interactive
packaging provides a large platform to the brands to engage the customers as
far as possible.
Make your Packaging Functional:
Practical and easy-to-use
retail boxes attract every consumer. It is a good way to engage them towards
your brand. Introducing box with handles, inserts or creating a cut box is an
effective way to do so. Handles add to the functionality of custom boxes. This
facilitates the customers to carry the package easily. It's the reason you
might have seen custom printed donut boxes, French fry carton, or other food
containers having a built-in handle at the top. Similarly, introducing windows
on custom display boxes makes them highly attractive for everyone. When the
customers can view the product from outside this stimulates their purchase
behavior. Windows are beneficial especially to design high-value packaging like
shirt boxes, perfume boxes or cosmetic boxes, etc.
Provide
Wonderful UnBoxing Experience:
Creating an emotional connection with the customers engages
them with your brand for long. The best way to do this is to provide a
memorable unboxing experience. According to market analysis, this increases the
customer's loyalty and makes you charge premium prices for your products. Box
manufacturers Chicago are famous for designing their presentation packaging
boxes to engage customers. The designers have unlimited options to implement.
Work on the internal display of the custom boxes. Introduce some pattern or
color the box internally. Enclose your products in a tissue wrap. Use inserts
to display different parts of the product elegantly. Your efforts should
reflect from boxes and wraps. Add a little gesture of thankfulness to engage
the customers emotionally. Place a handwritten thank you note, a discounted
voucher or any promotional material to motivate them for next purchase. Implement the same tactic to design custom
size shipping boxes. All these efforts do not cost much but help you in
retaining and engaging the customers in your brand.
Take
the Advantage of Color:
Color is the most significant element of packaging design to
work on. Being playful with colors can engage the customers in your brand.
Color allows you to design a cardboard box in a minimalistic way or a bold and
bash manner. For designing retail packaging, it is necessary to know color
psychology. It explains the effect of different colors on customer purchase
behavior. For example, red, yellow, or orange color is used to create food
packaging. As these colors arouse hunger so ice cream boxes and other food
containers are designed by using them. The brown color is often associated with
eco-friendly custom Kraft boxes. Black, blue or gold are used to give a
professional display to your products. Similarly, colors play an important role
to design display packaging. Six corner pop counter is usually designed in a
wide assortment of colors to attract every passing by customer. The following
gift card boxes are created by taking advantage of color at its best.
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Created on Aug 2nd 2019 01:46. Viewed 549 times.
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Sep 4th 2019 00:13