Key Challenges of 2019 to Keep Packaging Industries Awake

Posted by Elizabeth Oomi
4
Nov 8, 2019
720 Views


The packaging industry is evolving at a fast pace. It is full of challenges for all bigger and smaller players. Although it has large growth potential the packaging manufacturers have to face immense challenges with time. Whether you want custom boxes for retail packaging, shipping or subscription, it is necessary to meet the changing trends to ensure a successful existence in the marketplace. 2019 has brought several challenges as far as the packaging sector is concerned. Addressing them and reaching the best the conclusion should be the main concern. Here we are going to state some of the key challenges of 2019 to keep packaging industry awake:

Keeping the Food Items Fresh:

Bakery Products

One of the biggest challenges is to maintain the freshness of items. The year 2019 has bought several changes concerning custom food packaging. The manufacturers have worked on various innovative designs of their boxes and wraps to deliver their food items fresher than ever. The customers of today are not willing to compromise on quality. They are even ready to pay more to get their groceries straight from the fields. Especially in the case of e-commerce businesses, the owners should on the quality of their packaging. Sometimes a simple custom printed shipping box is not sufficient to deliver the items in perfect condition. Secondary and tertiary packaging becomes mandatory in most of the cases. Even there are some food products require temperature control shipment to ensure industry standards. The packaging manufacturers have to keep all these aspects in mind while designing their custom retail packaging.

To Sustain:


In 2019, sustainability has become a challenge rather than a trend. It has come at the top of the mind for both consumers and retailers. With the growing popularity of custom Kraft boxes and another recyclable packaging, a wave has originated across the entire packaging industry. It is necessary to keep it awake to estimate the overall environmental impact. The packaging industry is one of the biggest contributors to waste. This challenge should be taken into serious consideration. Besides, to use eco-friendly custom cardboard boxes, the manufacturers should also pay focus on reducing packaging waste. Perfect sized custom boxes wholesale should be designed for every product. Whether you want to create a folding box, pop counter or a custom die cut box, every packaging should be designed according to the dimensions of the product. Customers should be encouraged to recycle rather than disposing of in the landfills.

Designing the Brand Experience:

Packaging Design

The custom boxes are much more than a mean to deliver a product. The consumers of today want an exceptional brand experience which makes them remember your products for long. This increases the responsibility on the shoulders of manufacturers to design something innovative out of a simple cardboard box. The way you design your paper boxes packaging explains various facts about its brand. It delivers a message that what your brand is all about and what values it can deliver to the customers. It has become a tough challenge for the manufacturers, to work on wonderful brand experience through their packaging. Beautifully designing custom printed boxes with logo or working on its internal design can deliver an exceptional brand experience that has become a need of the era. Let us take the example of following cosmetic boxes. The brand has outstandingly worked on its design to engage the customer through a wonderful experience.

 

Perform Packaging Roles - Protect, Deliver, and Appeal:

Product-Persona

Protection was the sole purpose of packaging centuries ago. With the advancement in technology, the packaging roles have been modified. This has given rise to new challenges. In addition to  secure delivery, the visual appeal of your presentation packaging boxes has become an important concern. The fast development of new formats has led the designers to come up with an array of innovative designs for retail boxes. This not only appeals to the customers but also boosts the visibility of your products. The following necktie boxes wholesale are designed in a luxurious manner to make your products outshine.

Overcome Cost Pressure:

Brand Packaging

We live in a place where everyone wants more for less. The manufacturers are in the struggle to design better, faster, secured and more customized packaging solutions for their products. At the same time, they want to keep the cost low. This has created an immense cost pressure for the brand owners, which is hard to avoid. The overall packaging cost is impacted by three major factors i.e. material, quality and productivity. All of them are important to consider side by size to ensure excellent results. Different methods of printing have been developed. Quality checks should be insured to meet international standards. All such factors have contributed to the increase in the cost pressure for the manufacturers which is a big challenge to overcome.

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