How Social Media helps to connect to and engage with your target customer group?

Social media marketing today has taken a center stage! Everybody is out there on any social media platform and those are your target customer groups. With research and statistics pointing that the average time used by a person to stay online on Facebook on a daily basis is 55 minutes, makes it evident that social media is the place to be if you want to leverage your online marketing strategy. However, there’s a way to go about it. Every professional SEO company in Kolkata and India would suggest their clients have a well structured social media marketing and networking strategy.

And in your strategy, you can involve the following actions as well.

1.       Selecting your brand logo and a compelling image to start with: Whether you are using Facebook or Instagram, to connect to your niche and other potential customers, it is essential to have your brand logo uploaded along with an image that resonates your products or services. You could also use pictures of product launches or corporate conference that are of HD quality, so that it automatically catches a glance of the online visitors. This will result in instant likes and follows.

2.       Post relevant content that is simple and crisp: Most clients get it wrong they are suggested to provide rich content. Often they post relevant content but in a verbose manner, which makes the relevance do down. This is because the online customers and viewers are here to know the important crisp data through the post and what is it they need in life, that they would be willing to opt-in for your product or service. Hence, keeping the information correct in a simple and easy to understand manner is the best way to share your relevant content.

3.       Start an interaction or conversation: People love it when they are spoken to. Especially if done by a brand they love or admire or have been mulling about for a while. This gesture in a way helps you to up your conversion rates as well. So all you have to do is start a poll or make a post asking your customers to share their views. Sometimes you can ask for ideas and declare a prize for the best idea or observation. This will make potential and existing customers interested to participate and it will develop the necessary buzz around your brand.

4.       Respond to your customers in some way or the other: Every best SEO company in India would suggest its client to share a response to its online clients, by either liking their comments or even writing “Thank You” which will encourage them to stay updated on your company news. Sometimes this one gesture results in loyal customers. This apart, if your online viewers’ messages you make sure to have the same answered as well.

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Created on Jun 1st 2018 04:18. Viewed 611 times.

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