Online commerce has been growing at a
rapid pace but it is not just growing it also keeps changing. For instance, what
was popular just a few years ago might now have become obsolete, and all those things
that you’ve underestimated at a time might just turn out to be critical to your
success. Based on the observations of the recent changes and the developments, here
is a list that drops down the most significant trends of E-commerce that will
change the face of online shopping in 2018.
You might wonder what these trends are
well, they are categorized as devices that are being used, user-experience,
marketing, costs as well as security.
Devices –No matter where you look for
data, you will always see the same trend. Mobile traffic for E-commerce has been
growing, and that growth will not stop anytime soon. Of course, this does not
mean that desktops are getting eliminated but customers are have become more
confident and thus they are willing to shop while browsing the internet using
their smartphones. And this growth is especially evident during high-sales time.
User Experience–With the already
increase in the number of competitors who are as it ease fighting for customers
and there are new stores coming up every day, it is becoming very hard to grab
the attention of the customers. This is the reason why from the very first
banner that they see, you would have to communicate with them in a way that
they would find appealing.
Marketing –When we speak about personalization
and the user experience, it is very critical to remember how customers have themselves
changed over the past few years. Disruptive advertising is nowadays becoming
less efficient, and the real key of getting the attention of all the web users
is basically relevancy. Well, this is where those native ads come into play.
Costs –Having an active Facebook fan
page is no longer enough. We have to make use of all the other platforms that
are quite profitable, even without any sort of investment in ads, such as
Instagram and Pinterest which will slowly become too competitive for just organic
reach to be sufficient. Thus there would be one in three customers who would
promptly purchase from one of these major social networks. Because of the
prices for the social media ads on Facebook are increasing day by day, it might
soon become very hard for new business owners or startups to get a decent ROI
or even start on a small budget. That’s why it is recommended tooptimize the
store after testing it with different sources of traffic, before spending any
money on social media ads.
Security –With the rapid increase in the
number of online purchases simply proves that people are enjoyingordering just
about anything they want in a few clicks. For instance, most women these days
are ordering backpacks for women online
rather that going to a store. But such a convenience definitely comes at a
cost. Every time a customer makes a purchase their personal as well as payment
details are shared with the retailer. Because of this, the customers these days
are becoming security-conscious, and thus are not willing to shop at stores
that they do not think is secure.Another problem that is rising is the image issues.
Online customers are not being willing to come back to a store that isn’t able
to secure their data. Especially when they have other options available at
their fingertips.
But the changes in E-commerce would not
only be driven by the increasing security awareness and changing habits of the
online customers. But rather the main driving force behind the new trends of
2018 would be the popularization of new technologies.