Digital Technology Enable End-To-End Solution to Customers

by Audrina Grey Travel Technology Analyst

A digital commerce service is a subset of e-commerce, where numerous activities take place on social media websites. Digital technologies are transforming the world around and shaping the experiences of people. The way people engage and interact has changed tremendously with the evolution of digital media. Digital commerce services have become a stream to generate new revenue for many travel companies making them central to the digital strategy for innovation and communication. With the changing digital services, the lifestyle of consumer also changes. This, however, makes harder for the enterprise to win and retain consumers. With digital commerce services, the entire mode of offline shopping has turned to online. Now there is no need to go to the shopping complex to buy household goods or other things. One can simply shop from the comfort of their home and enjoy the benefits of the service.

Since travel websites provide more interactive and exciting travel experience, it has become significant to create e-commerce solutions that can help drive traffic and improve the rate of conversion. The travel bookings can be made online with personalized customer experience. The service provider’s offers a great experience and drive superior consumer-centric experiences. To serve customers better, different online channels have started coming up with a multitude of solutions for travelers. This however led to the rise of online platforms that offering users every possible solution that a traveler looks for ensuring a more pleasant stay than earlier.

Booking tickets over the phone or by visiting travel agencies have been long overtaken by the travel websites and mobile applications making traveling easier and digital. Digital commerce services are creating new and exciting opportunities for global travel and tourism industry. Travel and tourism service providers are increasingly accepting this online platform thereby giving best benefits to customers in the E-commerce market.

The crucial drivers for the growth of digital commerce services are:

Improved technology.

Increase in the Internet penetration and smartphone users.

Increasing credit/ debit card penetration.

Increasing the disposable income of the middle class

Rising popularity of mobile wallets

With the increased usage of the Internet and expansion of the travel and e-commerce sector has changed the structure of an industry, thereby creating numerous business opportunities. Technology plays an important role in the expansion of the industry. Travel and tourism have changed the structure of the industry and creates opportunities for consumers.

The e-commerce industry is brimming with time and gives personalized solution for customers. Digital commerce services have effectively molded this travel-based platform and made the best solution available for their sellers. This digitalized platform ensures that customers get the best products and service available. In addition, the service providers also developed Internet booking engine, which supports around 21 languages including English (UK), English (US), Austrian, Spanish, Spanish (US), French, Italian, German, Portugal, Belgium, Switzerland, Denmark, Sweden, Finland, Norway, Poland, Czech Republic, Hungry, Ireland, Netherlands, Russian, etc., helping people across the globe get the best service.