DIGITAL SIGNAGE NETWORK

Digital Signage software is used typically to inform or advertise. There are major benefits for digital signs over traditional static signs, including the ability to update content remotely over the web, adapt the screens to your viewers and even interact with your local audience.

Users are placed in full control of their network with a web-based application that offers a complement of network and campaign management tools for optimizing content management and distribution functions, monitoring network health and performance, and providing granular control over all aspects of network operations.

Relative to traditional signs, a digital sign network can easily customize messages, change out quickly and deliver content to many displays at once.

A software is often used to present a custom made content-mix, including promotions, timely news, upcoming events or alerts.

They respond to the communication challenges that companies face in:

•    Internal corporate communication

•    Retail

•    Higher education

•    Hospitality & Transportation

•     Financial services

•    Healthcare

•    QSR (quick service restaurants)

Screens can be mounted on walls, ceilings, shelving systems, or aisle endcaps, or integrated into freestanding displays and kiosks. Digital Signage Network signs are used in a wide variety of applications and these will only continue to expand as time goes. The global market is expected to achieve significant growth over the next five years driven by both marketing and technology factors. This includes the trend towards newer marketing solutions coupled with new technologies such as 4K screens, bigger displays and more high-definition (HD) content.

ABOUT THE AUTHOR:

Giovanni Moscioni is a Digital Signage product manager, he provides consulting, development assistance and software training services for customers around the globe. He is an expert in various products, including the Navori QL digital signage software applications.