Electronic Signage Software

Electronic signs are becoming more widely used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present clearer, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share. Offshore manufacturing is driving an electronic display board revolution as prices keep tumbling down and production methods improve, the advancements in display technologies such as LED, LCD and OLED also contribute to enhancing the benefits of digital signage.

However, as in the case of any advanced technologies, these solutions also involve issues such as software glitches, non-compatibility issues, connectivity issues, radio or electrical interference, and so on. Various new electronic signage software’s will become commonly widely used in the future and will have to provideextended possibilities for their users via easy and accessibleinteractive web based interfaces. Several initiatives are being taken by the industry players to overcome these issues and provide a highly effective solution for end users.

The global digital signage market describes the market trends, drivers, and challenges with respect to the digital signage market and forecasts the market to 2020, based on types, application, and geography. This global report gives a bird’s eye-view of the market across the geographies including North America, Europe, Asia-Pacific, and RoW (Rest of the World). North America is the largest geography in terms of the global digital signage market size and this trend is expected to continue till 2020, with the U.S. occupying the major market share. North America comprises U.S., Canada, and others. Europe are also considered as promising markets, with Germany and the U.K. in Europe, and Japan and South Korea in Asia expected to have the highest rate of growth.

For the last few years the media and analysts have been telling us about digital business, the Internet of Things, and Big Data. What does it really mean and how is it going to impact the way we do business? In a nutshell, it means the pace of technology and the resulting options for businesses are moving at lightning speed. Organizations can choose to stay their course or they can look at the new technologies available to them, particularly in the area of visual communications, as a way to differentiate themselves and leap frog the competition.

What is interesting in the industry of electronic signage software is the capability to continuously develop or update the current used program to a much more recent version one. The speed to keep up in order to always be at the helm of the industry is exciting and challenging.

ABOUT THE AUTHOR:

Giovanni Moscioni is a Digital Signage product manager, he provides development assistance and software training services for customers around the globe.  He is an expert in various digital signage products, including the Navori QL digital signage software applications.