Digital Marketing Strategies to Drive Business Growth in 2019by Jimmy Jammy Digital Marketing Executive
Marketing has made a fast move. Some of the marketers accept that marketing has changed significantly more in recent years than it used to be a decade ago.
The majority of new companies have changed to digital marketing, yet few out of every digital marketers are facing problem in there digital marketing strategies. Some of the will hit the bull’s eye while some of them probably won't.
I'm going to share the absolute most dominant digital marketing strategies with you, to drive business growth. These advertising and marketing strategies will enable you to increase conversions, which ultimately increase the profit.
Despite the predictions of death of email marketing, emails are as yet turning the diversions for the greater part of the businesses around the world, conveying exceptional ROIs.
Request Metric and Data & Marketing Association (DMA) conducted a recent survey and found that, it email marketing delivers an amazing ROI of 122%. It is multiple times higher than other marketing channels that were analyzed. These channels incorporated the paid search, social media and direct mails.
The best thing about email marketing is that you don't need to break your bank to run email marketing campaigns.
Despite being highly effective, email marketing is not harnessed by most of the businesses.
Social Media Marketing
Social media has come to be a great advertising stage these days. The Social Media Examiner's report asserts that 90 percent of entrepreneurs confirmed that social networking is important to their organizations and 89 percent of entrepreneurs said that their societal activities have altogether improved the brand recognition of their own company.
Social media has improved the brand visibility and traffic, yet it has helped organizations to build up the loyal customers, generate leads, establish thought leadership and increase sales profit. The greater part of the businesses uses social media as a major weapon in their .
Pay-Per-Click Marketing (PPC)
It is perhaps the best technique to utilize search engine advertising to generate traffic on website. PPC is the best tool to generate sales-ready leads.
PPC campaigns help you achieve the right customers at right point of time, displaying the right ad. It conveys high ROI and you can control your spent on each advertisement that is running. Best of all, you get appropriate information and experiences to sharpen other marketing strategies.
Search Engine Optimization (SEO)
Old-age start-ups often ignore SEO; however advanced new businesses comprehend its significance. Most of them build their SEO strategies and implement them either by employing an in-house team that can likewise care for branding or they hire digital marketing agency to care for the SEO needs.
SEO not just gives you visibility of search engines; it also improves the quantity of people coming to your website. If you are able to rank on first five results for a creation set of keywords, you are in business.
Ensure that you target the right set of keywords to attract right visitors on your website. Create a website that can answer the user queries and fulfil the search intent of users, and after that nothing can stop you to rank higher on search engine results pages.
Influencer marketing trend is catching the eye of many start-ups and a large portion of them are using it to the fullest. This is the motivation behind why the greater part of the early-stage start-ups are touching the sky heights. According to a study, 84% of marketers expected to launch at least a single influencer marketing campaign every month.
Influencer marketing is one of the most effective tools for start-ups to grow into brands and interestingly, it is less costly as compared to traditional marketing channels. One of a definitive attributes of influencer marketing is that it is less expensive than other promotional strategies.
It’s well said, “Content is King”. Yes, it is. Content marketing is must for businesses these days. Whether you are in B2B domain or B2C domain, you need a powerful content strategy to attract visitors (prospects).
Content marketing improves the visibility of your brand, assemble enduring connections, boost brand awareness and recognition, build credibility and authority, and make a thorough leadership.
Your potential customers might not be easily convinced on visiting your website at first. They need at least one nudges before they can really turn into your client. The retargeting ads can do this nudging.
Retargeting ads are the advertisements displayed shown to the visitors who have visited your website site previously. So, if they have missed out on something before, the retargeting ads can show them what your brand is and how well known you are on the web.
Video marketing is another popular medium to promote your brand. You can run explainer video giving information about your product, create tutorials, or record an online interview with your happy customers. You can even promote your organization culture in the videos.
Ensure that the videos you create for branding must be engaging and minimalistic. You then be able to promote that video on social media platform like Facebook, Twitter, Instagram and video sharing platform like YouTube, Daily Motion etc.
Video sharing will give your brand a boost and you will see an improvement in the visitor stream on your website. Moreover, it will help you in brand building and brand recognition.
Do these Strategies Drive Business Growth?
Business growth is one of the dimensions of marketing that must not be overlooked. If an organization is investing money on digital marketing to make an authentic brand and drive business growth, marketing should drive results if done properly.
Search engine optimization and social media campaigns efforts combined with email marketing and video promotion can give your brand visibility, while influencer marketing and content marketing will give your organization brand recognition. These are extremely successful digital strategies designed to yield positive ROI.
The Bottom Line
An effective digital marketing strategy is
important for every business to flourish. 2019 is extremely focused and there
are long times to come when the challenge will be at untouched high. If a
business wants to survive the cut-throat competition, planning and executing a
strategic digital marketing campaign is essential.
Created on Jul 23rd 2019 05:41. Viewed 384 times.