7 Content Marketing Strategies that will Skyrocket your Website Traffic
by Jimmy Jammy Tech ExpertContent
marketers are the unsung warriors of the marketing game. Without great content,
you can’t get conversions.
And without
conversions, marketing is useless.
But content marketers
are already suffocating under the weight of numerous other tasks which keep
them scrambling here and there, instead of creating a great content strategy.
This is why most of the firms choose to go with content marketing agency to support
their content strategy.
Businesses have
their own concerns. As most of the businesses have their website, improving
website traffic is the core responsibility of content marketer. But how to
improve website traffic through content marketing efforts?
No problem! We
are here to discuss on the same topic. Here are some of the best content
marketing strategies that will help you skyrocket your website traffic.
1. Go for more Visuals
When your
audience first visits your website, show them what they actually want rather
than just telling them. When you visit the homepage of a website, what jumps
out? Is it just a sea full of text? Where do your eyes go first?
Yes, you got it
right. You look for interesting images and infographics first. All text and no
imagery make your page really dull.
Telling someone
something new via text can be really difficult as they can remember just 10% of
that information. However, if you pair a relevant image with the same
information, the person will remember 65% of the information.
Human beings
process images 60,000 times faster than simple plain text. Compliment your
website text with relevant images. A graphic designing tool like Canva can be
really helpful to create free images.
2. You Must Write to Go Viral
It is true that,
not every piece of content is indeed destined for fame. Some content has to be
written in an old-fashioned way and it won’t get retweeted thousands of times.
And that’s totally okay.
The major
problem is, some content marketers underestimate their ability to create viral
content and find themselves stuck in “utility rut”. They only create functional
posts that only the most diehard readers go through.
You must not be
afraid to think out of the box and create an awesome post that can actually go
viral. Be shareable, Be a little edgy. Be funny. Carve out your emotions.
3. Create more than Just a Blog
Blogging is not
content marketing. Yes, it can be a part of your content marketing efforts.
There are around
500 million internet users who read blogs, but the marketers often look blog as
an endpoint of their content rather than the starting point.
A blog cannot
create conversion on its own. You need to look at the overall content goals and
create a blog strategy that can actually drive results.
You need to
understand that blogosphere is becoming more saturated with time. You need to
be tactful. Adding video inside your content can help. Four times as many
consumers would prefer watching a video rather than reading the text.
Plan your blogs
strategy accordingly keeping the conversion goal in mind.
4. Know your Target Personas
I am not talking
about having an idea who might be interesting in reading your content, but I am
talking about constructing a buyer’s personas. You need to understand who your
target customers are and what they are interested in before promoting your
product to a random audience.
If you know your
buyers’ persona, you will be able to frame a better value proposition and
promote your product targeting different categories of buyers.
5. Repurpose the Best Work
I am not talking
about copying the content from one website and pasting it to yours. I am
talking about repurposing the content posted somewhere else in your own words.
There are tons
of content types you can choose to repurpose from. The internet is flooded with
thousands of posts that can be used to target new visitors and attract the
audience. All you have to do is find out such articles or topics.
Once you have
researched some of the best blog posts and found out what to write, you are all
set to go. Repurpose that content. Try adding more information to it. Compliment
with visuals to make it attractive and publish it under the blog section.
6. Write Catchy Headlines
The reader only
reads your content once he/she enters to your webpage. What needs to be learned
here? Emphasizing the headline of your content is critical.
A good headline
can attract 5 times more readers as compared to an ordinary headline. You need
to pull out all your creativity and give some time to create a marvelous
headline that can seek the readers’ attention.
You should give
at least half the time you took to write the blog to think about the headline
for your post.
7. Be a Storyteller
Every one of us
loves listening to stories. It’s in our nature and we appreciate it if the
story is really awesome. We even reciprocate the same story to others.
Just think about
the marketing campaigns you remember. Were they just the statistics or data?
No, they just
evoked a reaction in your mind by telling a story. Right? Your content should
be written in a storytelling tone or should have decent examples to cover up.
Share stories
that create emotions in the heart of the reader. In this way, the reader feels
connected and will share your word with others as well.
In return, you
get hundreds of new visitors to your website that can convert to a customer.
The Bottom Line
Content
marketing is all about using the power of words and strategically mixing the
power with elements like video, infographics, and images. You need to have a
solid content marketing strategy if you really wish to improve traffic on your
website. Writing content will not help you drive more traffic, but creativity
will.
If you are
lacking resources in your team, you can reach out Brandemix to look after content
marketing strategies and implement those strategies on your behalf to drive
results.
Author Bio :- Deepak Sachdeva is a well renowned Internet Marketer and
Digital Consultant at “Design A Website”. He Loves exploring new online marketing techniques
and helping businesses build online brands. He likes writing on topics like
Digital Marketing and Education.
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Created on Nov 22nd 2019 03:20. Viewed 396 times.