Different Locations For Outdoor Advertising

by Sagar Chauhan Digital Marketing Analyst

Outdoor advertising has successfully managed to mark a position in today’s market. Nowadays, rather than sitting at home and tuning into TV or Radio, people like to enjoy outside and roam around the street. An advertiser cannot force its targeted audience to sit and watch TV, so here the outdoor advertising LED displays comes to the rescue. If implemented properly, an outdoor advertising campaign can prove to be a wonder in expanding the reach and achieving the intended goal. Strategically places LEDs are an excellent method of delivering high quality information and promotional messages to a broad range of potential customer who can pass by the display in any number of locations. It has helped businesses to market themselves efficiently, and transformed the look of outdoor advertising effectively.

LED displays are available in different forms like simple texts, graphics, running texts, and much more. All of these can be selected according to the advertiser’s marketing goal and budget. The main advantages of using an LED display over other forms of media are as follows:

·    Durable design
·    Weatherproof
·    Long service life
·    Low maintenance
·    Highly economical

Different Locations Where Outdoor Advertising Led Displays Can Be Used
Outdoor LED displays are high in demand nowadays and the reasons are pretty simple, such as being economical, easily visible, wide reach and many more. Now following are some different types of locations where LED displays can be used:

The Outdoor LEDs can be used at various locations such as..
·    Stadium: One of the main locations where LED boards are being used from decades is none other than a stadium. Earlier their use was just limited to displaying the score and other game information but now it is much more than that. Apart from displaying the score, LED displays have become a center of attraction for advertisers as no matter where a person’s seat is, the scoreboard or display board is clearly visible to him. So, displaying the advertisement there is surely a great idea.

·    Shops and Supermarkets: Shop owners remain in a constant urge of displaying their new offers to their customers and LED displays are dynamic enough to do that. LED displays placed on the top are visible to everyone and their bright appearance can easily catch anyone’s attention. Therefore, shops and supermarkets are one of the good options for outdoor advertisements.

·    Bus Stops & Railway Station: Outdoor advertisements effectively work if they are placed between a huge crowd and what else could be a better-crowded place than a bus stop or railway station? These types of locations are not limited to a particular race, sex or age group, which makes them the perfect choice for an outdoor advertisement. Now, in order to make the advertisement target maximum audience, bus stops and railway stations are surely a wise choice. Their sturdy built keeps them safe from harsh weather conditions and sudden hit as well, to which outdoor advertisements are highly prone to.

·    Residential or commercial bases area: If the Outdoor led is being used for advertising purpose or for awareness purpose the putting the led at the residential or commercial area will be a huge plus point because of the majority of traffic is the same people travelling to and from work each day. That’s great if you’re targeting local business as those people will become fully aware of the contents of the display.
These are some of the most common locations where outdoor advertising LED displays are extensively used. So if you are looking to advertise your product on an outdoor area, all you have to do is just select the location according to the targeted audience and go for it.