Creativity In Logo Design: How To Incorporate Typeface In Logo Design Of Your Company?

by verve logic verve logic

Typeface is the design element in a logo design that express the personality of the company in logo. A wrong typeface can produce tremendous damage to a business as it can confuse the customers and create wrong impression. Fonts has a very specific purpose to offer. They instantly engage the customers with the brand which is why huge brands such as Coca Cola, Dell, Samsung etc, use name of the company in exclusive font style. These logo design has been quite successful in expressing the message of the brand to its customers.

But the bigger question is, how to use typeface in the most creative way in a logo design?

Let us discuss in detail:

  1. Choose a colourful font for your logo

Clarity and functionality cannot be forgotten in terms of creative logo design. When we say clarity, it means the visibility of the brand logo in all sizes and shapes, from far or close distance. Tech logo designers advices that clarity of a logo design should be given major importance as the logo is meant to convey brand message to customers, and having a bad visibility can ruin all the message. In order to create great design, the font used in the logo shouldn’t be too thin. Functionality of the logo is a major purpose of designing a brand. The font used should be eligible for the functionality purpose only. The business message from typeface is main purpose of selecting a font for the brand.

2. Reuse the existing typeface

Designers from logo design for it company suggest that for smaller companies or startups, their budget constraint can be handled with slight changes made in the existing typeface to make it look more attractive. Existing fonts can also be a great way to carry business effectively. Hiring a typeface designer is the most effective way of designing a existing typeface without making it look cliche. These unused for newly designed typeface can bring great prospect in your logo design.

3. Avoid going into fancy font styles

Fonts that are too fancy used in a logo disrupts the easy understanding of the customers. It makes customers confused and they end up doubting the business credentials when too much fancy fonts are used. Business dealing with kids, toys etc, can use such fonts but apart from it, such fonts does not related to the nature of the business.

If you are on the verge of deciding about the font for your logo, always go for classy and simple fonts. Such kinds of font are capable to bring the confidence of the customers as it can be understood very easily.

4. Matching the typeface with the brand

It is mandatory to make the choice of the typeface based on the need of the brand. It should always project the brand identity. For example, if your brand message deals all about strength, choose the slab font that look big and powerful. If your brand idea is class and elegance then go for elegant scripts and serifs.


Typeface can be many! There are many ways by which it can be incorporated in the logo design to make it absolutely amazing for representing the brand to customers. Incorporate the tips mentioned above to create an amazing typeface and rule your customers mind.

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Joined APSense since, January 1st, 2014, From jaipur,rajasthan, India.

Created on Nov 19th 2018 07:19. Viewed 1,044 times.


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