How To Effectively Integrate Map In An App Design?

Whenever you open a website or an app, what is the first thing that welcomes you apart from the landing page?

A small dialogue box that wants to access your location information, is the way websites or app use mapping. No matter which ever website or app you hoop on, you will find a location nuggets wanting to know about your location. Mapping is great way users can understand their customers easily.

If you haven’t stepped on to the game of integrating map in your website or application then, you are missing some great opportunities.

This post is dedicated to list eight possible ways to integrate map in your website or app design.

Let us begin!

1. As an actual map

2. Checking in certain spots

Checking in is a feature which is widely popular among mobile apps. There are app which people check in while visiting certain places such bars, historical places etc.

Using maps for check in can work by a stand alone program to capture location on map or as part of a huge program. The best aspect about check in for users is they can see things plotted in a clear format.

3. Monitor traffic or data

Developers from best android app design services highlights that the map integration is essential for websites or application owners to find which location is bringing traffic in their website or app and also the conversion rate. This way marketers can make strong marketing practice in such areas and earn better profit. Map can also be used for location based services to monitor traffic or encourage users to engage with the app for particular event. Treasure hunt games are an ideal example for this.

4. For providing a discount or coupon

Marketers can use map to identify people entering their business landscape. They can thank these customers visiting their physical landscape by offering discount or coupon when they enter to the specific area. Frequency plays a crucial game in providing discounts. If a client enter your location for multiple times, maps can activate the promotion for them. Mapping can be effectively used to drive traffic.

5. As a game or a parameter for comparison

Gamification is a crucial part of app or web market. Marketers can use the advantage of gamification to create a location based game and drive traffic product.

In case you do not opt for game, give users a baseline to compare what users are doing there as compared to others

6. To help users find similar users

Location based dating apps are highly popular that help people meet another person with similar preferences. From finding users to running marathon, location has broad uses.

7. Map as a search tool

Google integrate search with mapping. Users can enter the name of the location and route to the place by foot, car, train etc. Getting your app integrated with map will help users find you easily and get better conversion.

8. To explain data or information

Print designers extensively use maps to explain their data or information. One can use map to plot information, create infographics or explain concepts. The attention span in people are decreasing frequently, therefore, the need of visual representation is needed. Use maps to represent your data and let others understand it.

Conclusion

Mapping and location based information has a huge potential in application and website development. What is needed is some tactics and imagination to implement those tactics.