Creative Trends For Refreshing Your Brand

by Waqas D. Web / Graphics Designer

Brand refreshing is the sophisticated and stimulating innovative changes that signify that a company is not stagnant and unresponsive or even extinct, rather it portrays that a brand is evolving, growing and implementing modifications based on learning from past experiences. Hence, a brand refresh forms a positive impression and is prone to expand the customer base.

Brand refreshes involve modifications to the logo, adding a new element to the color palette, making edits to the brand message, and introducing changes to the websites.

It is not even close to rebranding in terms of the considerable endeavor and investment required, but still, it doesn't mean it is well done with just some haphazard changes tossed at the brand disposition. It is indeed entirely based on giving elaborate consideration to even the smallest detail and conceiving ideas that could help with improving the brand. This blog limelights a few creative trends for refreshing your brand.

Improve The Quality Of The Content

Invest in improving the quality of the marketing content by restructuring your strategies like implementing a new marketing tool or just improvements to some specific aspects like working on the image or video quality.

Word-Of-Mouth Campaign

It is definitely not necessary that the brand should create a new logo, compose a new tagline or resort to a different color palette. However, if you are looking for such resources then you could find plenty of sites like London Web Design Agency that delivers branding and marketing services that may help you save much of your time and effort. Focusing on the Word-of-mouth campaign requires you to approach your brand advocates and attribute them to in marketing videos, photos, and any other appropriate means to rejuvenate or recreate the perception about your product or service.

Brand Voice Management

It is an economical way of refreshing your brand and increasing productivity by establishing greater relevance of a brand with its product and consumer base. How much awareness you have of your consumers and does your opinion syncs with theirs. Think about it on the lines of both expression and context.

Be Eyes And Ears To Your Target Audience

When considering a brand refresh every step taken should be based on the knowledge of the feedback from your target audience. If their feedback isn't prioritized then any change made would be for the brand themselves and indeed vain.

Modify Audience Targeted Messaging

Often it is quite expensive to refresh the visuals pertaining to the brand, and in that condition simply working over modifying the audience-targeted messaging, like devising a new catchphrase, elevator pitch, value statement, etc could prove just as beneficial.

Introduce Extension Initiatives

Starting out new extension initiatives assists in establishing a fresh portrait of the brand that instigates and allures the audience and gets them to make better engagement with the brand. A new extension initiative could highlight a certain aspect of the brand and replenish the overall brand image rather than making radical changes to the intrinsic framework of the brand identity.