4 Rules Your Logo Designer Must Follow While Selecting The Fonts

by Waqas D. Web / Graphics Designer

A professional logo is no different than a baby you nourish with your thoughts, creative approach and an appealing font combination. The right font combination can add a ‘wow’ factor in your custom logo design and a wrong selection can prove a disaster.

A creative logo designer would adjust the font into your logo masterfully that it would become its soul.

Every logo designer knows the universal rules to select the fonts for the professional logo. Does your logo designer work by these rules that are mentioned below or not? Read on and discover the font selection rules to negotiate things in a pro way with your logo designer and get the best work.

Font Family Understanding:

You want to know about font selection rules? Great! But do you know about the general font types that further expand into various types?

Well, if you mind giving us 2 minutes, here’s a quick introduction of font family that you’re mostly talking about with your logo designer.

Generally, there are total 5 elders of font family that we use in our digital devices i.e. Serif, Sans Serif, Script, Modern, and Display fonts. Each member has its own variations and improved versions that serve a different purpose when incorporated brochures, web page layouts, and custom logo design.

Font Selection Rules (for every logo designer):

Since you’re introduced with ancient beings in the font family that initiated a never-ending tree for new fonts, it is time to discuss things deeper. Come, let’s empower you with the key rules that can enable your logo designer in carving the best custom logo design for your business, below:

Simplicity Is Never Outdated

When you task your logo designer to create a professional logo for a firm, you expect him to come with something modest. In such circumstances, using fonts from Sans Serif becomes the primary option as fonts from this family display neatness and modernism in their look and feel. Plus, these fonts offer a simple yet stylish element to your professional logo that pops out the best in your brand name.

Avoid Multiple Font Inclusion

The tradition of using font combinations is common in logo designer community but don’t forget that overdoing something spoils its charm. It’s your professional logo, your brand that people would remember while searching for your products so it should be recognizable. Generally, using two fonts from different font families is considered good practice for keeping it short, concise, and beautiful. So, ask your logo designer to restrict himself to a maximum of two fonts while he designs a professional logo design for your business.

Fonts Represent Brands

Before going for a font type, understand that font is an integral part of the custom logo design that you’d choose. Along with that, it represents the work culture, vision, and mission of your organization so font selection should include these elements, too. Ask your logo designer to choose a font that reflects your brand identity and give a quick overview of your business’s personality. If you happen to select the wrong font, it can damage your brand identity and make it a laughing stock in your customers.

Be Unique, Avoid Trends

An essential font selection rule is to always follow your business’s requirements instead of following trendy logo design approaches. You didn’t plan to operate for a shorter span then how can you go for a trend that is prevailed (but for a short time)? Always ask your logo designer to be original in his designing approach when selecting an ideal font for your custom logo design and never follow short-lived trends.

Comment below to share the font selection rules that helped you in designing a remarkable logo for your business.