7 Do's & Don'ts Of Custom Logo Design

by Waqas D. Web / Graphics Designer

We all have seen big brands making bigger blunders when it comes to logos. From Formula 1 to Leeds United there’s an unending list of brands making mockery out of their logo redesigning decisions.

Their mistakes can be a learning point for you!

Where they made mistakes, you can avoid doing the same when opting for custom logo design. And today’s post is all filled with the Do’s and Don’ts of custom logo design that small businesses can implement in their quest to have a perfect representation of their business.

Come, let’s have a comparative debate by sharing the Must-Haves and eliminating the Should-Not-Haves of a perfect custom logo design below:


Don’t: Include Too Much Detail

Be mindful its your business logo not a puzzle that people have to crack. Don’t make your custom logo design so superficially complex that your customers find it hard to crack its meaning.

Do: Keep it Concise

Keep it as concise and to the point that your customers can recognize it from a mile (in case they watch over a billboard, pun intended).


Don’t: Follow What Everyone’s Doing

Trends take toll and vanish away like they never came and this is where most businesses make mistake. Ask your logo designer NOT to follow what’s trendy during those days.

Do: Be Unique

Be unique in your custom logo design’s approach that you can stay relevant in all days and during all trends.


Don’t: Avoid Frequent Rebranding

Decide if you want to do business or attract negative talks towards your business with unnecessary rebranding every other quarter. This practice damages a business’s public perception and you should keep yourself away from rebranding as much as you can.

Do: Create Brand Recognition

By hiring a logo designer for a custom logo design, your sole objective is to design something that is recognizable in your consumers.


Don’t: Stop Relating Objects

You may have seen business logos that include the city, an object or anything that is famous at the place the operate from. This is a huge mistake that makes your brand unattractive and non-famous amongst their consumers.

Do: Be Creative

If you’re investing your time and money into a professional logo design, you must show patience. Because a creative logo designer would always come up that is unique, attractive and inline with your business values only if you give him enough time to experiment.


Don’t: Avoid Including Unlimited Fonts

Do you think including a myriad of fonts into a logo design can benefit your business perception in any way? This is another disaster that can ruin your business logo before even creating its magic.

Do: Be Precise

Ideally, you shouldn’t use more than 2 fonts to add the element of attraction in your custom logo design.


Don’t: Avoid Ripping Off Multiple Logos

McDonald, Audi, and other big names invested a hefty amount on their professional logo design. Now copying them will not benefit your brand instead it can damage your public perception.

Do: Be Original

Be patient with your logo designer, let him do proper time to come up with an original ideal for your custom logo design.


Don’t: Stop Ruining Logo

A poor color selection can damage your business logo as much as copying from big brands does.

Do: Be Playful

Your logo designer must have a deep understanding with the color psychology to choose the right color that resonates with your customers.

We do hope that this short list of Do’s & Don’ts of custom logo design will help you in avoiding the mistakes and getting the best logo for your business. Comment below if you think we missed something that should be in this list. 

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About Waqas D. Freshman   Web / Graphics Designer

5 connections, 0 recommendations, 27 honor points.
Joined APSense since, January 10th, 2020, From London, United Kingdom.

Created on Jul 30th 2020 11:56. Viewed 275 times.


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