Articles
Content Management Services for the Travel Industry
by Audrina Grey Travel Technology AnalystContent management is extremely essential in the travel sectors. And unlike the previous scenarios, content isn’t just limited to brochures and basic travel websites. With changing times, websites have become highly interactive creating customer communication channels. Similarly, other needs like social media presence, the need to update data on multiple applications, contract loading, creating and running special offers, policy creation, etc are a part of modern-day services on content management for the travel industry.
The Previous Scenarios
Travel websites a few decades back were just a step ahead of the printed brochures. They were, in fact, an online form of the brochure with basic content, price information and a medium for one way conversations. While they did give the sector the ability to quickly modify the information(prices, schedules,etc) and reached a broader audience, they failed at many critical points. One of the biggest reason for failure was the limited transparency on customer experience with the entire content being one-way (mostly industry generated). The lack of credibility of the content was hence a serious factor.
A better and effective scenario for content management in the travel industry was hence needed.
What modern travelers want?
Travelers today have moved beyond traditional brochure-like websites that were all about price comparisons. The rise of social media platforms, blogs, etc has surged the need for more interactive, creative, and collaborative content and web forums for the users.
The content designed for modern day websites is hence created to motivate potential travelers to initiate a booking. Additionally, it is aimed to meet the needs of the customer by providing travel expertise solutions. The need is hence to aggregate content to create positive value addition for the customers. The content hence presented to the users should be able to come out as valuable information.
The need for a travel brand to hence come up with a web portal and content that provides end to end description of the services, creating and cross-checking contracts and uploading them along with website content management is hence critical for its success.
Modern-day content management for the travel industry is hence driven by CMS solutions like personalized content (content based on user’s profiles, website clicking behavior, etc) and provisions of other components like blogs, etc.
Key content management services
Partnering with a leading agency can offer a one-stop solution to your diverse content management as well as loading needs. Key services for content management in the travel industry include:
- Tariffs/Rates and other information uploading- Creating information portals for key information like rates, tariffs, amenities, discounts, schemes, taxes, policies, etc.
- Service description- Including complete details of the services, answering key queries, fare calculations, etc.
- Contract creation and updates- Includes creating and loading the original contract, adding amendments, etc.
- Website content management- This is an extremely essential part of the services. This includes the creation of the web forum content and graphics, adding live communication channels with the customers, updating new schemes and offers on the portal, etc
- Social media content management- Includes management of content on key platforms like Twitter, Facebook, LinkedIn,etc, creating regular communication with travelers, designing fun contests, creating channels to add positive travel experiences of customers, answering queries, etc.
Effective content management for the travel industry is hence critical. A well-devised content can create huge revenue opportunities within the travel business and can work as a great marketing strategy.
Sponsor Ads
About Audrina Grey 
Travel Technology Analyst
96 connections, 3 recommendations, 286 honor points.Joined APSense since, January 23rd, 2018, From Illinois, United States.
Created on Jul 3rd 2019 06:08. Viewed 491 times.
Comments
No comment, be the first to comment.
