Choosing Magento for E-Commerce Businesses: Know Why

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Read this article to gather detailed information about why Magento is the best platform for E-Commerce website development. Hire expert Magento developer in Sydney for top-notch services regarding Magento.

Running an E-Commerce business in the present times is a task of heavy responsibility. With so many platforms available in the market for use, one has to be wise with their choices. Moreover, online shopping is becoming a global phenomenon as all kinds of products and services are available for purchase from the comfort of the living room.

Magento is one of the most reliable and popular E-Commerce platforms which has brought a sea of change in the digital world. It is an open-source, PHP based framework which comes with a range of advanced different features and technologies. Magento is flexible which drives unending business growth. From shopping cart extensions to content management and functionality, catalogue management and usage of plugins, Magento development company powers almost 80% of the different websites globally.

Choosing Magento for building an E-Commerce platform is one of the best decisions ever taken by an entrepreneur. Packaged with consistent and steady performance, this platform is also highly SEO friendly which makes it suitable and applicable for all kinds and sizes of business.

Below mentioned are the important factors that make Magento one of the most preferred platforms for E-Commerce website development.

1. Open-source nature

While Magento has a free community version, it is also open-source along with the availability of a paid annual Enterprise version. With Magento, the users and store owners can willfully customise or modify their websites as per their needs. One can extend the source code with the help of advanced features as well as the optimisation of default features. Furthermore, Magento also offers complete adaptability through various extensions. These help in satisfying the demands of the business besides also improving the experience for the customers. Magento professionally acquires control over the E-Commerce website, addressing every requirement and serving their needs.

2. Speed

With the enterprise edition of Magento, one can carry out thousands of transactions every minute. Structured tests conducted on this version revealed that the enterprise edition has a high response time. It outperforms all the other versions and frameworks bringing a lot of advantages for the E-Commerce websites. One can access new, enhanced features from here and utilise it for delivering better performance to the users. This is also very cost-effective.

3. Highly Scalable

Magento is extremely scalable which is an indicator that it can stand as a supportive platform for multiple businesses. From giant enterprises to small organisations, Magento makes use of scalable resources which further amplify sales and revenue. The business expands with a widened expanse of audience access. The feature of scalability is the best fit for every business.

4. Security

Magento comes with enhanced security measures undertaken for the betterment of the E-Commerce website. As more and more people start to prefer the digital world, it also brings with it several risks related to information and data theft, third party invasion, cybercrime attack etc. While shopping online, one has to enter their personal banking information and if adequate security is not provided, one is always at the risk of getting their data exposed. The framework of Magento is well-equipped with stringent security measures that benefit the E-Commerce businesses in major ways. Information regarding security patches is constantly provided to the users. Security updates are also given timely.

5. SEO friendly

Magento shows full compatibility with SEO elements. This proves how Magento is the most favoured platform for the website. There are enough SEO components in Magento which enhance the ranking of the E-Commerce website on SERP like the sitemaps, URL rewrites, metadata and more. With the out of the box, unique tools offered by Magento, it also promises steady performance and results for the website.

6. Multiple Language Support

Magento supports the usage of multiple languages which is especially useful for big and multinational companies. It supports multiple languages, even multiple currencies so that E-Commerce can reach out to more number of customers worldwide. All these options under one installation mean that they can benefit from multiple opportunities which provide for huge market expansion and also attract more probable customers. Multiple language support options also mean an innovative shopping experience for the users as well as the global customers which further help in maximising business efficiency.

Jonathan Paul is a highly skilled developer and professional, associated with a leading Magento development company in Australia named PHPProgrammers. The author has written this useful article to provide information to the readers about the usefulness of choosing the Magento platform for E-Commerce websites and how beneficial it is.