BYJU’S is promoting learning through its social media: Here’s how

BYJU’S, the ed tech giant, has reached out to millions of students worldwide. An ideal platform for them to learn innovatively and for teachers to make their bright careers. Moreover, during the pandemic, it has proved to be a boon for those unable to attend school. According to the recent BYJU news flashing, it has around 50 million students worldwide, of which 13.5 million users joined during the pandemic. It has used several marketing strategies to promote learning through social media. Some of the strategies are listed below:

• Releasing branding marketing campaign videos 

BYJU’S started marketing and promoting their business well on social media since the pandemic hit the education system. Recently, it released a video on teacher’s day, which signifies the importance of teachers in our life. The video also expresses an obligation towards the teachers of BYJU’S who helped their students excel academically even during the covid pandemic. The video also reveals how passionately the teachers accepted the situation and walked the extra mile to arrange the lessons online. Further, it appreciates them for engaging the students in the online classes, clearing their doubts, and forming a new milestone in the field of academics.

• “Education for All” journey through digital film:

BYJU’S made considerable changes in its online education. One such major initiative was “Education for All.” It released the journey of this initiative through a digital film. The film portrays BYJU’S successful climb in the market and how this initiative has brought positive changes in the lives of children hailing from remote areas. The film starts with the rhythm of “Table of 2”. It delivers the vision BYJU’S has for those thousands of students irrespective of their culture, language, and background. It gives a small glance at their efforts to create a mo

re significant and positive impact in the lives of the below-poverty-level students who cannot afford education. 

• Interesting learning videos ads:

Video campaigning on social media is one of the best promotional strategies BYJU’S has used. It used this concept beautifully to attract several students. Releasing interesting, fun-filled, and self-explaining video ads through YouTube, Facebook, Twitter, and other social media sites has attracted thousands of students. Some motivational video ads include “When you learn from BYJU’S, parents become your partners”, “Samjho. Seekho. Jeeto”, etc. 

Finally, BYJU’S designs its principles for promoting and marketing its business. Every above promotional strategy has worked well for BYJU’S. Maybe this is the reason for its victory and making it one of the best education platforms in recent years. These initiatives have encouraged them to transform our country into the path of digital learning. Along with BYJU’S as an education option for students, it is also a perfect career option. BYJU’S career reviews have already given the certification to pursue a career in BYJU’S.