How brands are promoting in Social Media? And influence buyer’s decision.
by Shibu Nath Send online flowers to IndiaTen years
back, nobody has imagined about social media impact in our social life, how it
can influence our daily life and even influence our buying decisions. Social media marketing
is the contemporary way of marketing and it focuses in new horizons and
promoting new products and service to the people compare to conventional style
of marketing.
Companies
are changing their attitude towards their customers, selling products is not
the task apart from that retaining the existing customers and satisfaction
became an important task for the organization to place themselves in a position
to increase the sales and profitability.
The social
media are something which business owners cannot afford to neglect; a report
published by Deloitte mentioned that consumer who use social media during their
shopping process their chances is four time higher to make the purchases and
29% more likely to buy on the same day those using social media.
Social media
become a tool for the organization to interact and track consumer’s behavior, its
give the organization how to dealing with the changing consumer buying behavior.
People use social media to know the review of the products and the services
provided by the companies and which is shared by the real people based on their
personal experience.
People use social media for every life to see and share their personal experience, speaking to one of the customers “Argha Chatterjee” who use online flower delivery portal to send flowers to his wife in his home town, he read reviews online share by his connected friends and customers and choose those product which is recommend by most customers.
According to Hubspot data, 71% of people are more likely to
make a purchase online if the product or service comes recommended by others (Source:
Forbes.com)
Social Media
marketing used to advertise and marketers take advantage to create the
strategies to promote the products and service to achieve higher sales number
and reach to the consumer and apply the same strategy to the new customers
which is tried and tested.
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Created on Jul 20th 2019 22:27. Viewed 695 times.