Bookie Software Integration to Start Business in 48 hours

by Nux Game Next-gen B2B iGaming Software Company

The online betting industry has seen a huge boom in the past few years. And with the way things are going, it will likely become one of the biggest and most profitable industries in the future. It doesn’t matter whether betting is considered legal or illegal – avid sports fans will continue betting on sporting events, and the industry will continue growing.

This is why a lot of people think about entering the gambling industry as a bookmaker. And this is definitely a good idea in terms of business and profits. However, before you jump right in, there are several things that you need to consider before setting up a bookmaking business.

Considerations before Entering the Betting Industry

Have a Game Plan

You first need to create a blueprint of how exactly you wish to proceed. Make a note of what kind of bookmaker you would like to be, what type of sporting events you would like to offer and how you wish for your brand to be positioned in the industry.

Obtain a License

Depending on where you wish to set up your bookmaker, you will need to obtain a license that will allow you to function in that particular location. Look for something that is cost-effective so that you are not emptying all your pockets on just obtaining the license.

Decide Your Software Providers

You need to be very clear about which software providers you will approach to power your bookmaker. Try your best to get some of the most popular ones on board (such as Everymatrix, Playtech, Betsys, Sbtech, Nuxgame and Softgamings) so that you can offer what players are most familiar with. Think about where most of your players are likely going to come from. Try to offer the sports markets that are popular for that particular segment of your customers.

Design Your Website

You can partner up with a tech partner, or you can hire a web developer to get a custom website designed for your bookmaker. Make sure that your website is functional and attractive at the same time.

Establish Payment Methods

Decide what kind of payment methods you will be providing players with. You will need to go beyond traditional bank methods such as bank transfers and credit cards. Consider including e-wallets and cryptocurrencies as well.

Implement Customer Care

You will need to have a dedicated team of professionals who deal with the queries of players. Decide the kind of customer care channels you will be offering to your players well.

Marketing Strategy

Finally, you need to think about how you want players to get to know about you. Develop a robust marketing strategy to announce your bookmaker. Make sure that this strategy runs across various marketing channels. At this point, you can also decide what kind of welcome bonus offer and promotions you will be providing your players with.

Because of the popularity of the gambling industry, most people think that entering the industry is a piece of cake. However, what they don’t understand is that entering the gambling industry can actually be quite an arduous and exhausting journey. Becoming successful in this industry can prove to be extremely difficult and time-consuming.

Bookie software, however, will allow you to facilitate this goal to a great extent. In fact, using this solution makes it possible for your own gambling platform to be up and running in as little as 48 hours.
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