Blogging in the Social Media Strategy

by Vikalp Malhotra Digital Marketer

Blogging can feel terribly old-fashioned in this age of twitter and Facebook. However I believe that blogging should be the mother-ship of any organization trying to build a social media presence that focuses on thought leadership and influencing customers and others.

There are various reasons for this:

Blogs are great for Search Engine Optimisation
They enable you to showcase your expertise
They give an opportunity for your customers and others to communicate directly with you (which Twitter also does)
You are the owner of a blog - but on Twitter and Facebook you are always on the mercy of the site's changing policies and rules.
Blogs are the way to build a firm's influence (both visibility and credibility) - I feel- than any other platform

So when the folks at Digital Vidya wanted me to come and address the participants of their social media workshop on ...continue reading