5 Steps To A Successful Career In Search Engine Marketing
by Vikalp Malhotra Digital Marketer5 Steps to A Successful Career In Search Engine Marketing
In today's time search engine marketing is the
core part of marketing. It has become an important aspect of every online
business and has been increasingly growing at an incredible pace. In this phase
of life, it is the best time to be an SEM professional. Choosing the right
career is complicated and it also depends on the market demands. A career in
search marketing requires skills and knowledge. Choosing SEM as a career option
you need to understand specific terms such as PPC, SEO, CTR, CPC and many other
terms and what roles they play all together. Even for an entry level SEM job
during the interview you can’t just show your familiarity with the terms and
know their full forms, you need to put your best foot forward and explain in
detail the requirements of each by giving few company examples which have
implemented the terms. Most of the digital companies are looking for
experienced candidates because there is a responsibility to show return on
investment. If you have the passion and interest in choosing search marketing
as a long-term career and want to do wonders in the online business, but due to
certain constraints you are not acquainted with the basics of search marketing
you can join courses to cope up with the field. There are many digital companies
in India that are offering cutting edge online courses and training programs in
search marketing and few of them are also offering internship programs to
enhance one’s skills and knowledge. Showing up with your online training
program certificate is not sufficient to get the job. During the interview you
will have to give an online test to prove your skills and experience. Search
engine marketing is a growing field, to have a successful career in SEM just
follow these simple steps which will help you to enhance your skill sets.
1. Excess Reading & Research: The most
important step in SEM is to read, read and read. Start with a basic layout
foundation of SEM, there are so many worth reading material on many online
sites. Most SEM professionals are self taught, there are many SEM industries
that share their knowledge and insights through their website, blogs, RSS
feeds, case studies and forums on various SEM campaigns. To read more download
free e-books, PDF files and watch videos. All you have to do is research on the
information with a wider mindset.
2. Participate in seminars and workshops:
The next step is to attend seminars, events and workshops that are taking place
in your city. Actively participate and recommend them to your friends as well.
If you are not able to attend any of the above mentioned you can get engaged in
discussions and share valid information on forums, blogs and social networking
sites such as LinkedIn, Facebook, Google+ and Twitter. Keep yourself engaged in
all the social platforms.
3. Networking: Find and build contacts
during seminars and workshops. In this business networking is very important
you can network with professionals on LinkedIn, Facebook, Google+, Twitter and
various forums. You can register yourself on sites to receive the latest
articles and question & answers on search marketing topics.
4. Keep practicing: Don’t just obtain
theoretical knowledge, understand SEM better and put it together practically.
Practice makes everything perfect. Read a lot and then practice by creating
your own blog, or by creating your own website, build up the contents, plan out
an ad campaign and find whom do you want as your target audience and then
generate your own keywords. You can take online classes from the top digital marketing institutes available.
5. General Skills & Technical skills:
One needs to have excellent written and oral communication skills and a
continuous urge of reading and learning. The SEM industry is dynamic one need
to be aware of the changing trends. Understanding your target audience is a
plus point it will help you better in forming your keywords. One must have the
ability to think creatively and have a good customer relationship. In technical
part one must have a sound understanding of computer and internet skills. Wi-Fi
connection 24/7 is also a must. Knowing carious tools is a plus point Google
tracker, Google AdWords, Google Analytics and how to function on the search
engine sites as Yahoo, Google and Bing. Do possess the basic knowledge of
programming and scripting skills such as HTML, CSS, basic Java, PHP, WordPress
editing and other relevant technical skills.
If you think you are passionate and will really
enjoy choosing an SEM as a career option, you could either join a course or
start up with an internship and then get into a higher level post by gaining
experience.
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Created on Sep 5th 2019 04:11. Viewed 829 times.