All About Yoast SEO premium | Free plugin

by Mia Mart I am a writer

WordPress is the best platform out there when it comes to SEO, everyone wants space in the most premium real estate when it comes to buying a house. Somewhat the same thing happens when we get our website online. We strive for the highest ranking on search engines. But how does that happen? There is SEO to get you covered on that end. And today we will talk about Yoast SEO plugin | Yoast SEO premium.

All WordPress websites support optimization and for that, they have dedicated plugins that can help you get your spot on the web!

Yoast SEO plugin is available for in WordPress plugin section and the best part about this is, it is free to use. For the advanced option and better WordPress site support, you can buy their Yoast SEO premium product.

In this article, we will discuss all the points, how to install and configure Yoast SEO plugin for your WordPress site. all the features and Everything You Need to Know about Yoast SEO Plugin.

Features of Yoast SEO premium and Free plugin

KEY FEATURES OF FREE VERSION:

• Keyword Optimization and Google Crawlers friendly.
• Preview of Social Media Pages.
• Readability check and No duplicate content.
• Automatic update to next version.

KEY FEATURES OF THE PREMIUM VERSION:

• Internal linking suggestions.
• Content insights and focus on keyword export.
• Redirect manager.
• 24/7 support for one year.

DOWNLOADING AND INSTALLING YOAST SEO

Installing Yoast SEO is easy, just follow these simple steps:

• Log in to WordPress website, after login you will be on the Dashboard.
• Click on Plugins option: On the left side, you will see some option, click on "plugin” located on the menu.
• Now click "Add new" and type Yoast SEO on the search bar.

 

• After searching it will show some search results, click on the best rating plugin and install.
• After installation click on the " Activate button" now it will be available on the screen.
• it is done now; you’ll see an option marked “SEO” on the left-hand side of the menu.

If you are using Yoast SEO for the first time, we assure you there is nothing you can’t handle, I can’t promise you that this Is a nonstop process but is completely worth the time.

LET’S TAKE A LOOK ON SOME OF THE SETTINGS (IMPORT SETTINGS)

You can import the settings from another SEO plugin which will save you time. You just need to do:

• From SEO menu navigate to the “Tools” option and click on it.
• Then select the import option to import from settings from another plugin.

SETTING UP YOAST SEO

If you don’t have settings to import then let’s talk about some general settings of Yoast SEO.

To start this first, you have to find the “SEO” option in the Dashboard, then click on “General.

GENERAL SETTINGS:

YOUR INFO:

If you want to go back to the default setting of Yoast SEO, the “General” tab is one option you can do. And if you want to take the other options head on over to “Your Info.”

here in this option, you can tell Yoast what your site’s name is and if you have any alternate name you can provide it here. There is an option where you can tell whether you are a Company or Person. This will google to make better knowledge graph results. If you are choosing Yoast SEO for Company website, you will get the chance to add the company’s logo.

WEBMASTER TOOLS:

 

The first thing you have to do is, go to the WordPress dashboard and find the “SEO” option. You will find mainly 5 options over there, General, Your Info, Webmaster Tools & Security. We will go to Webmaster Tools to verify your site for several tools like Alexa, Bing Tool, Yandex or Google Search Console.

To do this, you have to follow the steps below:

1. From your Search Console dashboard, find (You are required to add your site to Google or any other Search Console First) “Manage Property” menu
2. Select “Verify this site” option.
3. Once completed, select and copy the HTML tag and paste it in Search Console Box available on Yoast SEO Webmaster Tool option.
4.  Delete everything except things inside the quotation marks after the question mark and in the end, also remove the quotation marks themselves.
5. Click on Save changes and again go back to your Search Console dashboard click on “Verify” button.
6. Once the Search Console is done with verifying the credentials, you are all set with the Webmaster Tool.

 

SECURITY:

Lastly, there is a security tab, this option depends on the number of authors. If you are working with single author-site you can leave this box unchecked but if you are working with the site with multiple authors, in that case, this section can be helpful. If checked, it will stop other users to access the important part of your site like redirects & no index settings except the admin. All you have to do is check this box.

TITLES & METAS

Let’s take a look at “Titles & Metas” which can be found in the “SEO” option. This is very important for SEO purposes as this option tells how your site will appear on SERPs. It also has a general option.

GENERAL:

 

Here you can change the title display like “Your Site Name, Contact Us” or “Your Site Name - Contact Us.” There is some title separator in this like -, *, |, ~ and many more. You can enable and disable force rewrite titles.

HOMEPAGE:

What you see under Homepage depends upon how your site is set up, you can change the title, meta descriptions for the pages, all you have to do is just “editing the front page/blog itself” and all the options you get depends upon the site setup.

POST TYPES:

In this option, you can set basic templates for the title template and meta descriptions. With this, a post can follow one format, while page can follow another format.

There is Meta Robots with the “noindex, follow” option it is selected if you don’t want something to be indexed by search engines.

As for the “Date in Snippet Preview” option if you are updating the content daily and posting some newsworthy post then you must enable this option. But if you are using content that will be relevant for many years then you prefer to disable this.

TAXONOMIES:

 This option is important if your website is something like a blog and uses different categories and tags to organize post, you can use it for changing the title and meta descriptions. If you are using exact same tags as you did on Post types then you can check the noindex, follow” option.

ARCHIVES:

This helps the user to find the past content, the archive tab lets decide whether you want your archive pages indexed or not. It contains date archives, duplicate content prevention, and special pages which contain options like 404 pages and search pages.

OTHER:

 

Finally, you have reached to the other option as it contains sitewide meta settings. All the options in this are easy to understand.

Let’s get to work on the “Social” section of Yoast plugin:

SOCIAL MEDIA ACCOUNTS SET UP

To open this option, again go back to your WordPress dashboard and find the “Social” Section. From here, you can enter the URL of your social media account and you can also control how the content will be shared and appear on each platform.

There are lots of URL options:

Conclusion

The advanced and basic set up of Yoast SEO can be completed by following the above options and it should work perfectly for your website now. You can also set up several other options like XML sitemaps, Advanced options, Permalinks, RSS Feeds, and many more to restore default settings. It is just one of the plugins that can be used in WordPress.

It is possible that you might have to put some more efforts with WordPress 5.0 right at the corner but it will all be worth it to improve the quality of your website.

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Created on Mar 31st 2020 08:13. Viewed 267 times.

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