9 Ways to Use Digital Signage for Restaurant for Maximum Advantage
by Jeff Keller Digital Marketing Manager
Food is the only industry that always has tough and high
competition at the same time can grow well within no time if customer
expectations are met in the aspect of food quality, quantity, and service. To
survive in the overwhelming competition, following some kind of new trends
become necessary. This is where restaurants should establish digital signage
into their system and make more profits out of it.
Digital signage for restaurants provides quite a good number of
benefits where some of them will be discussed in this blog furthermore. Before
knowing how best and effective digital signage for restaurants helps in a great manner, let us see how important digital signage
for a restaurant.
of Digital Signage
Digital signage, on the whole, is a powerful tool that supports
you in generating more business out of less effort. Here are some important
points you should know about why digital signage. With single software, you can
control digital displays across geographies, which is why customers consider it
as a cost-effective approach.
Digital signage turns viewers
to users and users to effective sales conversions
Rich content when displayed
through digital boards enhances the user experience to a great level
Users get more benefitted
through digital signage since it is simple to understand and easy to use
It allows users to convey their
preferences and selections in an interactive manner
Digital signage enables users’
ability to view and retrieve their individual needs and interests
To summarize, digital signage can inform, educate, entertain, and
communicate with customers in your store exceptionally and helps in displaying
product/service of their choice according to their purchase behavior,
of Digital Signage for a Restaurant
Using a digital menu saves a
Cuts down cost and proves
higher profit margins
Ensures brand consistency
Offers good customer experience
A great visual appeal
Easier and effective
Brings down the perceived wait
Let us get to know in-depth of these points nowhere.
9 Ways to
Use Digital Signage for Restaurants
1: Digital menu boards
Using digital signage for restaurant menu boards is always for
good reasons. Customers find it great when restaurants throw some creativity in
the menu card for every food item you wish to display. Displaying digital menu
boards reduces the wait time of someone attending your customers and then
taking the order.
Instead, they can make a self-order with the food items and prices
displayed. You can modestly replicate your website by creating great customer
experience and engagement.
2: Generate high sales for your daily specials
It is time-consuming and requires resources to manually update
your daily specials at frequent time intervals. Digital signboards can do that
job within a jiffy as you can have a predefined schedule for all days
throughout the week and can display whenever you want.
Moreover, you need not worry in case you change your mind about
the menu; you can easily modify the information in your digital signage
software and display effortlessly. Along with daily specials, you can club your
regular menu and display them together.
3: Create hype during happy hour and last call
Calls-to-action is something to be considered as a priority in
restaurants. The ultimate objective of call-to-action is to create thrive among
customers to have a particular food, which creates an impression that if this
food is missed now, then no way they can get it at this cost.
Happy hours and last call can make this possible with customers
never wishing to forgo the offer they have been waiting for or missing the
opportunity every time. Your digital signboard should be displayed with a
countdown clock that increases the eagerness and anxiety of customers to go for
the food item without a second thought.
4: Create and connect through social media
Display more engaging content through social media and stay in
touch with your customers always because social media is a place where you find
the majority of the crowd spending time. Digital signage solutions through
social media can get you more potential customers and also can get your
restaurant brand to a high level than you never expect.
You can display your offers and discounts from your restaurant by
tagging people so that everyone gets notified about the same. If you have an
online app to serve your customers, give some fabulous deals and codes for them
to use or to use at the restaurant itself. This improves more customers
visiting your restaurant from different places.
5: Gather customer reviews at scale
If you are sure that customers love your food and keep ordering
online frequently or visit your restaurant often and spend a good time, then
without hesitation get their valuable feedback.
Use digital signage to allow customers to write about your
cuisines and food quality, pricing, and several other factors that impressed/impress
them with. This will help new customers to see it on Google where most of them
search for cuisines you provide, your restaurant name comes on top.
But you should also remember that your customers cannot draft a
long essay for feedback; instead, provide them with quick and simple options
and make them write stick to the point.
6: Highlight your kudos
Digital signage can help your restaurants grow high by creating a
great impact on customers with highly rich content and theme. Any customer
would be delighted to prefer coming repeatedly to your restaurant with the
impact that other customers have created in the form of review.
Showcase your customer appreciations and feelings, share about
your restaurant, and make your new customers experience a personal touch
visiting your place. Automatically, your restaurant’s popularity spreads
through word-of-mouth and you get more references as well.
7: Talk about your story
Storytelling is something needed at times to engage your customers
and motivate them with your successful events. You can make it more interactive
through digital signage by talking about your history, from how many customers
starting with you grew up to this level, your achievements, your restaurant’s
core mission, etc.
You can conduct quizzes in between and offer the winner a free
meal of any time interval. Customers now and then start talking about
innovative things you do and share the same with their friends. This is one way
you can engage more customers for your restaurant.
Conducting quizzes can happen through digital signboards, which
keeps customers away from hesitating to answer as well.
8: Display the right content at the right time
Digital signage supports you in displaying dynamic and static
content according to the need that arises upon customers’ demands. You should
make sure that the digital signage software is set and scheduled in a way that
the menu keeps changing according to the time intervals, such as breakfast,
lunch, and dinner.
The content should trigger not just by time well also by
considering other factors that influence customers. You should know what most
of your customers’ preferences are and keep changing your food items
accordingly. These details can be easily captured through digital signage.
Only if you display the right content at the right time, your
customers get an impression that you have certain discipline towards
maintaining your menu as well.
9: Provide personality
Most of the restaurants become popular and successful as they
radiate personality. This adds more spice to customers who visit your
restaurant and gives them a reason to revisit your place. Many may love your
food and wish they could know the recipe so that they can do it sometime at
By doing so, people may not come to your restaurant anymore.
Instead, you can make your staff members speak about their favorite menu
recommendations, which you think should be the sale of the day.
You can tell them about your meat suppliers or anything new that
they do not know about your restaurant yet. Such things keep your customers
engaged and not worried even if the item delivery takes a bit of time.
There are several small things that should be considered a
priority when it comes to handling digital signage for restaurants. Interactive
digital signage is not very new for restaurants to adopt and adapt. A small
attractive display can change your customer's mind towards visiting your
restaurant. So never miss out on any point through which you can use digital
If you wish to transform your promotional activities to digital
signage, many companies provide end-to-end solutions for the same. Some
companies may not insist you buy every requirement individually and allow them
to operate, and they give it as a package. See whichever is feasible and
affordable for your restaurant type and take the right decision.
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share your views through Email. We will see to reply to your request as soon as
we review it.
Created on Sep 1st 2020 08:12. Viewed 101 times.