LOOKING AT VARIOUS WAYS IN WHICH DIGITAL SIGNAGE CAN HELP BUSINESSES

by NEC India NEC is a leader in the integration of IT and netwo

The business world is embracing interactive and large-scale digital signage because of the rising popularity of dynamic digital content. Digital signage refers to display technologies like LED walls, projection and LCD monitors. They are used for displaying webpages, videos, restaurant menus, marketing messages or digital images. The demand for these technologies has grown multifold in different settings, including public spaces, museums, stadiums, educational institutions, retail stores, shopping malls, and the list goes on endlessly.

PURPOSES THAT DIGITAL SIGNAGE CAN SOLVE

One can avail of display signage technologies in practically every arena. There are several scenarios that will make the use of digital signage even more attractive. Let us see the use cases of digital signage.

Aviation - Digital displays can be used to provide real-time informational displays and entertainment for passengers at airports. The best display signage solutions are designed to run 24/7 with the highest reliability and compelling return on digital display investment.
Cinema – Digital cinema projection is possible with display solutions available with vendors. Digital signage can be used for cross-sales promotion and future box office sales.
DOOH – Digital out of Home (DOOH) requires the display technologies to take into consideration brightness and readability in public spaces. LCD outdoor large format displays will elegantly solve these issues.
Education – Education purposes will require interactive screens and remote operability.
Entertainment, leisure & hospitality – The hotel business can get a boost if attractive displays are used for delivering high-definition imagery
Food & Beverage – Increase the engagement of customers with digital menu boards and manage queues

Best Digital Signage Display Solutions Available

As there are diverse displays available in the market, the best one will have to be decided by the customer. The context in which a display has to be used will determine the best fit. Needless to say, a vendor can supply displays according to the specifications of a customer. The following will provide guidance to a customer in the ways in which a vendor can help meet the required specifications.

Size - The size should match the requirement of the application and environment, taking into consideration such as viewing distance and readability as well as the visual impact.

Resolution – Higher resolution is a desirable feature for displays in any application. It helps a person see pictures in greater detail, improving the viewing experience.

Brightness – Higher levels of ambient light will affect the viewing experience. Displays with adjustable brightness will reduce the discomfort caused by light sources. Advertisers demand high-brightness displays to attract customers from outdoor spaces. LCD outdoor large format displays can replace billboards.

Colour – Better colour reproduction is possible with the help of LED backlight technology. This technology can reduce the tendency of vibrant colours to be washed out as the brightness is increased. The technology also allows HDR standards to be implemented across the display panel.

Connectivity – A modern Large Format Display can adapt to any infrastructure. Laptops and video conferencing systems can be used to interface with the display. LAN or WiFi can be used to operate the display.

Design – Chassis design, including depth and bezel size, should be considered for both ease of installation and room aesthetics. This is important since a display has to be fitted in a pre-defined area. The aesthetics of a display can be improved with the help of design. A bezel-free design will add to the attractiveness of a display.

Benefits of the Best Display Signage Solutions provided by NEC

NEC display solutions can help a customer get all the desired specifications for their large format displays. While there are many benefits of hiring a vendor, NEC has on offer an exciting range of products that include new high-output projectors, LED video wall solutions, and next-generation LED backlight large format displays. Innovations and solutions for display can be optimized for the airport, QSR, control room, corporate and conference environments. End-to-end multimedia solutions can be offered by NEC, which includes displays, monitors and projectors as well as software. Quotation, implementation and maintenance will require a single point of contact.

CONCLUSION

Large format displays are supposed to be designed to be reliable in professional environments. They should be capable of operating for prolonged periods of time and sometimes even 24/7. Their demand for showcasing new products for consumers through signage displays has increased. However, the requirements like connectivity, brightness, colour, design, size etc., will depend on the use case. A one-size-fits-all approach is going to only work in some places. A vendor can also deliver modular displays depending on the use case.