How to Optimize Your Website for AI Search Engines?

Posted by April Pad
7
Jul 17, 2025
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AI search has been around for years, although it wasn’t initially labeled as such. However, recently, tons of SEOs have been offering services to optimize your site for AI search. This article examines the legitimacy of their claim and provides guidance on optimizing your site for AI search engines.

It must become your priority to publish your website in all types of web search engines. However, as you read this article, you will discover that some AI search engines do not require additional optimization.

A Brief History of AI Search


Most people believe that AI search dawned a decade ago. The truth is, the project dates back to the 1950s when Dartmouth College hosted a workshop. Many of the famous Artificial Intelligence scientists of today were members of the workshop.

However, real breakthroughs became most tangible in 2017 when transformer architecture led to the creation of generative AI applications, among other use cases.

By the early 2020s, spurred by huge investments, the public release of large language models (LLMs) changed the Internet forever. ChatGPT became one of the most impactful of these.

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