How to Write an SEO Proposal to Win Prospective Clients

Winning your first or new SEO clients can be tough, especially with thousands of competitors vying for the same client. One of the first lessons to learn is that writing a quality SEO proposal can win prospective clients.

Firstly, you do know that an SEO report is an essential part of your proposal to new clients. It is your chance to provide a foretaste of the quality of your services.

Interestingly, free SEO reports are available all over the web, and most SEOs use it as a landing page to lure new prospects. However, no one website provides a more detailed overview than Google. So, unless you have a better place, you may want to begin here.

What Do Clients Look for in an SEO Proposal?

Before preparing a proposal, try to understand what your client is looking for. Most ads for an SEO will often go in detail about the job. Yet sometimes they don’t. They just need an SEO.

This short list identifies the common expectations of clients of their SEOs.

• Experience in the industry/niche SEO
• Strong keyword research and competitor analysis skills
• Ability to suggest high-traffic, low-competition keywords that competitors aren’t focusing on
• Proactive approach – providing regular updates and recommendations,
• Establish backlink strategies

One of the best ways to highlight that you possess these skills and experience is to write a cover letter.  Plus, if you have prior clients or experience in this industry, this is a great place to mention it. Read more about SEO proposals.