8 web trends and social networks to watch in 2020
by Brahim A. Social Media Adviser, prof. Author
8 web trends and social networks
to watch in 2020
than 50 experts define trends to keep an eye on in 2020.
back with our trends to watch in 2020 on the web and social networks! And
this time, we have seen (a lot) bigger: we have teamed up with HubSpot to
gather forecasts from more than 50
experts from France and around the world and provide you
with the best insights on the marketing and PR sector in 2020 (and beyond).
Take advantage of our
trends. To help you plan your digital strategy for next year, we have
collaborated with HubSpot to create a
free e-book that will tell you everything about the trends to
keep in mind in 2020 for the web and social networks. You will find :
The in-depth analysis from over 50 web experts and
social networks that will give you the tracks for 2020.
The statistics and examples that show you how big brands
have already incorporated these trends into their marketing strategies.
A playbook for your communication campaigns that will show
you exactly how to identify, engage and benefit from new trends in your
A calendar to help you plan your content and activities on
social networks in 2020.
NEW GENERATION OF SOCIAL NETWORKS
TREND # 1 - Tik Tok will be part of your marketing strategy
In terms of marketing, it's easy to limit yourself to the 5 major social
platforms: Facebook, Instagram, Twitter, LinkedIn, and YouTube. However,
the audiences evolve with the arrival of new players on the market
Networks like TikTok have seen their popularity explode (the latter already has more than 4 million active
users in France). Hence the need to take them into account
in your 2020 advertising budget. The Bytedance group, the owner of TikTok, has just
opened its Paris offices!
Anthony Rochand sees
this new platform as a gold mine for marketing professionals looking for a
young audience and new advertising opportunities, Pierre Cappellitells
us about the progress of instant messaging, Tim Soulo predicts the advent of
micro-bloggers, and Prasad Sangameshwaran talks
about how TikTok has revolutionized social media in India.
me, trends all indicate a slowdown: do more with less. The size of the
pizza marketing has not changed; we are simply cutting it in more and more
parts and it has become overwhelming for many of us. Yes, TikTok beats all
other platforms at this time. But does that mean you have to use it? Absolutely
not! We have to go back to basics and think about why. We need to
stop focusing on MarTech and start
# 2 - welfare
on social media will be critical to consumer engagement
networks have become an integral part of the life of the general public. However,
consumers are now more critical about the ways in which this use influences
their mental health, with the notable emergence of hotels and other "digital detox"
experiences in France and elsewhere.
Expect the public to be more aware of the time they spend online, with
more and more campaigns encouraging users to escape the digital world and spend
more time in the real world.
Jonathan Chan believes
that companies will have to create even stronger experiences to engage their
audience, and Julia Bramble suggests
that platforms pay more attention to how they impact their audience.
awareness of the connection between social media and mental health means that
users are more aware of what they are influenced by and are more skeptical than
before. To attract attention and engagement in this changing world, you
need to base your messages and behaviors on social networks on those of your
audience's friends, rather than on commonly accepted marketing practices. Tell
stories and jokes, let your audience know that you care about them, ask them questions,
be interested in them, share your beliefs, create spontaneous live videos, make
sure that your audience feels valued and feels part of a community. "
science doctorate, empathic communication specialist and incredibly popular
# 3 - you'll
take advantage of the power of data privacy and fake news
users are becoming more aware of how brands use their information. The
confidentiality of data is a theme regularly discussed in the news, as well as
fake news ("fake news") and " deep fake ", these very realistic videos
where the speech and / or the identity of the people presented.
We expect this to change in 2020. The public will demand honesty and
transparency from the brands. Thanks to a stricter legal framework and the
pro-activity of the biggest platforms, these topics will no longer be in the
limelight, and people will trust brands again on social networks.
Fabienne Billat tells us
about the potential of data to personalize the customer experience, and the
brakes that represent the lack of confidence of the French and the partitioning
of data in the company, and Deirdre Breakenridge explains the importance
of a culture of ethics at all levels of the company.
more important than ever that companies rely on first-party data for accurate
targeting. However, many companies do not use their first party data
effectively, mainly because the existing infrastructure does not allow them to
process their data for more detailed information or to allow easy integration
with digital advertising platforms. While upgrading their existing CRM
systems represents a significant investment for businesses, it has become a
critical step in increasing the effectiveness of their marketing efforts and
their competitiveness in today's world. "
Yazan Al Tamimi
Marketing & CRM, Spotify
Created on Nov 5th 2019 16:12. Viewed 356 times.