Trends in social networks 2023
by Siya Tech Digital MarketerTrends in social networks 2023
The decalogue of trends for social networks
for the coming year, 2023, addresses the issue of a consumer concerned about
their privacy, multimedia messages of different lengths, new experiences and
message production, among others.
Talkwalker, a consumer intelligence
acceleration platform, and Khoros, a consumer engagement software and services
company, present their annual report on social media trends for 2023.
The Social Media Trends 2023 report titled
From insights to action: how to stand out before a disruptive consumer, exposes
the social media trends that matter most to brands, sales teams and public
relations professionals, the concepts that will rule the coming year.
The report harnessed Talkwalker's deep
social listening and AI analytics capabilities to uncover the 10 most impactful
social media trends expected in 2023 and demonstrate how consumers are driving
and leading the trends.
The report also features input from
industry experts such as Rosalva Rivera, UPS Marketing Director for Mexico and
Latin America , Rebeca Ricoy, Duolingo Regional Marketing Director, and Ana
MarĂn, Content Marketing Managers Coordinator at Coppel SA de CV
El fin de la cookie era, consumers less
trackable
The final end of third-party cookies will
make content less specific and consumers maintain their privacy, taking into
account the innovations of the Brave browser or Apple's privacy settings that
affect social networks such as Facebook, marks a difficult scenario for
monitoring consumers during 2023.
Reimagining consumers as communities
Influencers, content creators, even
employees, are being harnessed to create natural and genuine interactions, with
localized content and experiences personalized by and for audiences.
The Race for the Metaverse
The metaverse is beginning to take shape,
with events, families, and even governments entering the realm of Virtual
Reality. We will also see further growth of meta monetization.
A sustainable future
Brands, consumers and society in general
are more concerned with sustainability. Reselling and upselling will increase
on social media , while brand messaging will focus more on inclusion, social
responsibility, and environmental issues .
Decentralizing the network
Consumers will have the opportunity to
expand their data rights, increase their data security, data literacy, the
power of the platform, regulation of the same, misinformation and disobedience,
radicalization, the role of algorithms in daily life, online happiness,
toxicity and bullying.
A New Standard in Social Media
channels will follow the growing norms and
concerns of consumers, continuing to address issues such as fake news,
deepfakes, and cybersecurity. More authenticity and integrity is expected on
both platforms and the brands that use them. Also check descargar
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Multi-sensory social
networks Social networks will grow as a mix
of media, to create an experience for each consumer. Brands will not be able to
focus on a single type of format, but will offer short, long, video, audio,
visual and even gamification content.
A shake up in online shopping
The way consumers shop through social media
will continue to change. On some platforms, we will see increased focus, while
others will withdraw their efforts as they move closer to understanding
consumer needs.
Cryptocurrencies will also grow in
importance, with widespread use possible if they can overcome the hurdle of
social commerce.
The customer experience becomes even
more social
Brands are focusing their conversations
where their consumers are, with a greater commitment to customer service on
social media.
The continued impact of the social
climate
Brands will have to become more empathetic
to social changes, while certain marketing techniques will increase, fueled by
nostalgia and meme culture.
The year 2023 is envisioned as a year in
which brands must permeate customer service throughout their entire structure,
while generating digital experiences that are memorable.
The report is carried out within the
framework of the announcement of the strategic association of companies to
offer deep social listening and adequate management of social networks through
a joint experience.
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Created on Nov 25th 2022 11:29. Viewed 393 times.