·
What
Has Happened in 2023 and 2024 Social Media Trends
o Naming: small accounts –
large accounts
·
Facebook
o Decline in Facebook usage
for brands
o Reels sweep in the number
of posts
o Post vs Reels
o Trends for Facebook in
2024
·
Twitter
o Increased posting
frequency, as account size grows
o And higher engagement for
all accounts
o Trends for 2024: There is
life on Twitter after its change to X
·
LinkedIn
o Relevant and shareable
content
o Posting frequency per
account size
o Increased participation.
Increase in interactions and engagement:
o Trends for LinkedIn in
2024
·
Pinterest
o Pinterest remains the
platform for discovery
o Where user participation
continues to grow
o Pinterest trends for 2024
·
Twitch
o Changes in publication
frequency
o Video duration increases
o Large accounts claim
victory in views
o What trends are expected
for 2024 on Twitch?
·
Instagram
o Stories are a hit: reach
and impressions are on the rise
o Frequency of publication
has a direct correlation with interactions
o Instagram trends for 2024
·
TikTok
o Things are looking more
favorable for larger accounts
o Merit for longer videos
on the video network
o TikTok Trends for 2024
·
Google
Business Profile
o Impressions on mobile and
desktop searches reduced
o Decrease in website
clicks and increase in bookings
o And the number of
publications is increasing, highlighting the video format
o Google Business Profile Trends
in 2024
·
YouTube
o The larger the size of
the YouTube channel, the higher the frequency of publication
o Decrease in Average
Interaction per Video:
o Growth in Video
Impressions per Video in Huge Channels:
o o YouTube Trends in 2024
· Social
Media Study Methodology
· 2024
Social Media Trends Conclusions
o More accurate algorithms
o Quality vs Quantity
o Video Formats on the Rise
o Adaptation to algorithm
and platform changes:
Increased engagement in
smaller accounts: authenticity is rewarded
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Articles
Journalist , OJC , E,Marketing
