7 Popular Types of Events in Malls

Shopping malls are among our favourite go-to destinations during weekends and holidays. The thing about shopping malls is that they have something to offer to everyone. If you want to take a look at the latest collection of the popular national and international brands, shopping malls become a one-stop shop showcasing all the latest designs and trends. For all the foodies out there, most of the shopping malls offer a food court consisting of a number of food outlets. These outlets serve everything from Indian cuisine and Internationals delicacies to street food and drinks. Catering to varying taste buds of different people, the outlets go a long way in satiating the appetite of all the people walking in.

Further shopping malls are wonderful places of entertainment. Today, most of the Delhi shopping malls have multiplexes designed inside them, with 2D as well as 3D movie shows playing at regular intervals. For kids’ entertainment, these malls also generally have a dedicated zone which offers a wide range of games and engagements programs for kids. A concept like this works wondrously for parents who wish to engage their kids while they’re busy shopping.

Talking about entertainment, shopping malls have been organizing a number of events to keep the people engaged. These events take place inside the mall premises, generally in the centre of the shopping mall to grab the attention of people from all the sections.

Here are 8 popular types of events happening in the shopping malls of Delhi.

·         Product launches: This is one of the most common types of events that happen inside the mall premises. Because malls are always filled with people, upcoming brands use this as an opportunity to cater to a wide range of target audience. This also gives the people a chance to try new products free of cost. During the launch of a makeup product, for example, trial sachets are distributed among the people.

·         Product promotions: A number of shopping malls also see product promotions of different brands. Some of the brands go beyond the concept of digital ads and banners to physically approach people for the sale of their products. Mall in Delhi makes for a perfect platform for such promotional activities.

·         Celebrity visits: Getting celebrities on board works really well for the shopping mall business.  A major population follows celebrities and their whereabouts and such an event pulls more and more people toward the shopping mall on that particular day. While some of these celebrities come here for the promotion of their upcoming film, some others merely perform for the entertainment of people. Shopping malls set up additional outlets during such starry visits.

·         Band performances: Sometimes, musical events are organized inside the shopping malls in which bands perform for the entertainment of crowd. While some of these performances are free of cost and are available to anyone and everyone present in the mall, some others are available only through tickets and passes.

·         Festival celebrations: Festivals are all about fun and entertainment, and shopping malls in Delhi go a long way in entertaining people during such occasions. From festive occasions like Holi and Diwali to patriotic festivals like Independence Day and Republic Day, shopping malls plan out decoration and celebration for all the kind of events and affairs.

·         Social causes: Shopping malls also organize events based on the social causes. Social groups like NSS collaborate with mall authorities to motivate people for helping the needy. These groups also make people remind the crowd of their duties and responsibilities.

·         DJ nights: DJ nights are also among the most common events in malls. Generally, the malls provide complimentary drinks and dinner on the entry tickets for the event.