5 smart ways to boost eCommerce conversions

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

This article is going to highlight a few smart ways to increase the number of eCommerce conversions. So, if you own an online business or thinking of starting one, this article is going to be a big help to you.

When visitors come to your website but do not convert, it feels very frustrating! Most of the time, online business owners invest a lot for eCommerce development, to make impressive eCommerce stores but do not enjoy satisfactory profits. Obviously, the store lacks something that it is failing to impress the customers to make the purchase.

So, almost every online business owner and marketer are looking for the opportunity to increase eCommerce conversions. Here are 5 smart ways how you can do it and reach a profit plateau.

Share UGC on website

UGC is user-generated content and one of the most influential types of content these days for eCommerce businesses. Today, for many eCommerce marketing campaigns, collecting customer photos has become a primary focus.

Well, customer reviews definitely count as UGC but it becomes even more effective when the reviews are paired with visual UGC. For instance, images shared on Instagram account are effective UGC.

If you opt for Magento development, with proper Magento customisation functionalities, you can place these UGC anywhere on your website.

Display “also viewed” products

In the case of online selling and internet marketing, you do not have a salesperson showing customers different products. Hence, adding the “also viewed” sections to your shopping site’s product pages can take care of that for you.

With this feature, you can show the visitors either complementary or similar products and can encourage both add-ons and up-selling that increase the overall sales average value. If the visitors are not fully satisfied with what they are looking at, this particular section can show browsers alternative products and prevent them before leaving the site.

Build social media communities

Users like to follow and engage with the brands they love on social media. You can utilise it to your business benefits. Today, marketing online depicts a focus on relationship building as well as nurturing. Fostering communities around your brand on social media can not only increase the UGC but also can give you the chance to promote the products along with centring discussions around those.

Creating valuable content like stylized looks, tutorials, recipes and more keep the users coming back to your store. When adding context to your content, you can boost conversions in the process.

Enabling and encouraging on-site reviews

Well, it is indeed a reliable tactic. According to different marketing research and analysis, most of the consumers actively seek out peer reviews. The studies also show that almost 88% take those reviews into consideration while making a purchase.

After first enabling these reviews, make sure to reach out to customers via social media and email and ask them to share their views on the products.

Use of popups

By getting a user’s email id either when they sign-in for the first time or as they are about to leave the site, you can prompt them to come back later.

Even after you get that initial first sale, you can slowly build a relationship with these users through email autoresponders.

However, make sure these popups do not block the view when a visitor is looking at a product in details.

If you consult with a professional Magento developer or expert, implementing all these smart tricks becomes remarkably easy in a Magento-built store.

Jonathan Paul is an experienced Magento developer in Melbourne and presently working with one of the leading eCommerce store development companies in Australia PHPProgrammers. He is working in this industry for more than 10 years and has helped multiple industry-specific businesses to get the right eCommerce solution.