5 Great Reasons to use Social Media in Business
Recent surveys all point to small and medium businesses still not using or not seeing the benefit from their use of social media to help drive their marketing or business forward, be it through a lack of understanding or the conflicting advice that is floating about the internet.
To that end here are 5 great reasons showing the rewards that can be reaped when a business decides to use social media in a strategic, planned and properly educated way.
1. Take control of your brand name. You wouldn't want someone else holding your business domain name on the web. So why let it happen on social media, before someone else captures your name or brand name on the popular social media sites like Facebook, MySpace, YouTube, Twitter and LinkedIn, you would be best to do it first.
2. Building links for S.E.O. When you build a profile on any social media site, it creates a link back to your business website. The more links you have pointing back to your site, the more likely it is to show up when potential a customer is searching for the products or services you offer.
3. Increased hits to your website. Since you will have created more links back to your site on these social media sites, you will be effectively increasing the targeted traffic to your website – Remember this is the place where you really want them, after all you are in business to sell your goods and services to the consumer.
4. Build better and stronger relationships. Social media sites offer a unique opportunity to build relationships and interact with your customers and customer base outside of them making a purchase. The nurturing of these relationships often leads to increased sales. If a potential customer or customer gets to feel a connection to your business, they are far more likely to choose to do business with you.
5. Great Public Relations. Social media sites will help you to get your message out about your business, achievements, products and activities. In today’s fast paced and electronic age no longer do newspapers or magazines dictate what sorts of stories are newsworthy? Using social networking sites will allow you a platform to get your information out there, making your business more visible, credible and worthy in the eyes of your customers and the wider world.
Get started today - no business can afford to be left behind when it comes to social media.
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Comments (10)
Global E learning In...9
FREE Recommendation Request/Connection Now!
Why You Should Use A Facebook Business Page Not Your Facebook Profile. so many business owners who have not yet realised the benefits of a Business Page for their brand, products or services.
Personal vs. Private - Facebook gives you the flexibility and control to do this- keeping the two separate in the first place gives everybody the option and upholds an individual's preferences...
you have one universal log-in and there is no limit to the number of Pages you can create and administer
Paula van Dun6
Social Marketing works.
Yes there are tons of "social media sites" between brackets out there. I say between brackets because there are many that have little to do with social media. Social media should not be a one way street where people only log in to broad cast their own opps. Which are often copy paste jobs. Nothing wrong with some advertising but at least there should be a few lines about why you recommend something. Social media has much to do also with sharing content not only of your self but also from others
Matt Kaey14
Co-Owner of APSense
Hi Sean, Great Article. Most likely it's a lack of understanding. Particularly, understanding that Social Media is now a very BIG subject and there are different kinds of social media that work different ways. It's not just signing up and trying to get "fans" or "contacts". Facebook works differently than Twitter, etc. There are tons of social sites out there now. Each social networking site has it's own personality and should be treated and used as such.
Sean North12
Business
Thanks everyone for your comments
Bumin Ramlansyah6
Home Business
Nice sharing. Social media is the bigest one for make and promoting a business
Dave Saunders10
Internet Marketer
Some important points about social media. This area of online marketing is growing and probably taking a forward step when compared to email marketing.
Marcy McManaway7
Marketing Specialist
Good Advice.... Social media is an important part of business...offline or online!
Manali Patel7
SEO firm
Social media is really good and also help to drive their business or marketing.Today social media is independent,online community for professional in pr,marketing,advertising and many other.Thanks for nice article.
Nilam Patel11
Internet Marketer
good sir, its a very informative.
Paula van Dun6
Social Marketing works.
What I have heard in my environment is that some did think of using them but did not. People I talk about right now are about my age and have an offline business with a website that they do not maintain them selves. They use their PC mostly for administration. Many say they are totally confused with navigation and how it works and they do not have a lot of time to figure it all out. Many also think they need to spend hours online to get significant results.