Traditional Marketing and Advertising is it Enough Anymore
In today’s market place it just isn’t enough just to follow the traditional paths of marketing and advertising. In our fast paced age of technology and instant gratification as many as 80% of people looking for a product or service will start their search online using a search engine and or social media. This is not just a few people but millions of people each and every day
The more traditional methods of marketing and advertising have become less and less effective, thus making them less cost effective.
So this being the case I embarked on an experiment, of using Social Networking to market both events and product within my businesses. My findings were that the products and events I used in the promotion using Social Networking showed a markedly rise in turnover of people through and of products sold by as much as 30% or more, than the ones that I used the more traditional marketing and advertising methods with. It doesn’t just end there though the process of using Social Networking has brought me many new suppliers of product and venues for events and I have forged many new friendships around the world.
So What is Social Networking? It is good old fashioned word of mouth, people talking to each other, and creating new relationships, albeit not face to face but never the less the use of communication the most effective tool you have and the most effective way of getting your message out there.
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Comments (14)
David C.6
manager
It used to be the Golf club or the masons 20 years ago,now I personally am glad to see that everyone has that chance,but like the old way of markerting,you pull a con or a stunt,word gets around and thats you finished,nobody is going to trust you so you have to watch that your not sucked into,the latest con or selling things that don't exsist,which is Modern Pyramid selling
Sean North12
Business
Hi fred thanks for the comment,
social networking is not a new concept just the tools we use to deliver it are different today
Fred Mugone15
Affiliate marketing
Hmmm... very interesting article. You have also made a lot of us aware that social networking has more or less surpassed the more traditional methods of marketing and advertising that reigned supreme in the past. Things have gone full circle, The most powerful way of marketing and advertising (word of mouth) now reigns supreme both offline and, now, online.
Sean North12
Business
thanks everyone for your comments and continued success to all
Philippe Moisan16
Tutorial videos, sci-fi writer
Sean, once again, your business wisdom shines through. When I read your articles, I do so from start to finish.
Philippe Moisan16
Tutorial videos, sci-fi writer
Oliver, I suggest you copy your comment with the link, then delete it, then post it again without the link. That way, no one will report you, or threaten to do so. It would be nice to be able to edit a comment, but since we can't, the technique I suggest is the only possible way.
Oliver Sayers7
Networker
This is well said. Keep up the good writing David.
David C.6
manager
I have to totally agree with you sean,I have said it before that it is more or less going back to the traditional way of selling or marketing(Oliver & my original way of Marketing are different)where the buyer wants more of a service with thier purchase,they want to know who they are buying off and where from.You have to be more interactive with your customers and answer thier questions which means more hours in front of the computer.Hence alot of small organisations farming thier work out to th
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
The Jehovah Witnesses have arrived Paula!
Paula van Dun16
Retired
@Oliver posting links in comments is not allowed. I will report you next time I see it.
Sean North12
Business
Thanks Paula, and I have hardly scratched the surface yet
Paula van Dun16
Retired
Yeah. The choir must sing loud to be heard through the noise.
Great article Sean. I am glad to hear you are getting such good results with your social marketing efforts.
Sean North12
Business
I think you may be right Cheryl,
Loved your article "What do Jehovah's witnesses and the average marketer have in common?"
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
Sean, it seems we have a 'revival' going on today about social networking. I think Reverend Dave has started something! The choir is singing very loudly!