5 Gold Selling Tips to Maximize Your Sale Potential

by Kevin Smith Author

Making a decision to sell your gold or gold jewelry is not to be taken lightly. Even if you are getting rid of pieces you no longer like or wear, you are still putting a major investment back on the market. If you are looking to sell gold in Atlanta, follow these five tips.

Avoid Impulse

Once you decide to sell, take a day or two and think about it. You do not want to sell gold or gold jewelry and then regret it in a week. If you are selling because you need the money, prioritize your pieces from “easy” to “difficult” to get rid of and sell them off according to that list. Also, look to sell broken or incomplete pieces first, as well as older pieces you no longer wear if they have no emotional meaning.

Get It Appraised

Before you agree to any sale price, have the gold or gold jewelry appraised. Most jewelers are scrupulous, but everyone can make mistakes. You want to know what each piece is worth, whether it is worth more as scrap or on its own and if you are selling quantities of gold, what the real-market value is as opposed to the fair-market value.

Shop Around and Check References

Check the BBB for complaints. Look online. Verify that your seller is a member of a gold or jewelry trade association that requires high ethical standards from its members. If you get close to making a major sale, ask the buyer for references and check them out. Also, ask them to give you a story of a sale that went wrong and pay attention to the answer. If they cannot give you one or give one that only blames the customer, think twice.

Document and Know the Fine Print

If you have to ship anything by mail or through a delivery service, take a photo of each piece of gold jewelry or gold that you are selling as well as the estimate from the jeweler and their reimbursement policy.

Know the Market and Be Realistic

Check the price of gold versus the estimate you received. Check it again right before you sell the jewelry. You will not get the market value for the gold, but you should not be terribly far off. Also, remember that while the extra money is nice, you will not likely be getting rich off this jewelry sale. Have realistic expectations going in and you will not be disappointed with the sale.

If you want to sell gold in Atlanta, you have a wide choice of buyers. Following these five tips and you will ensure you walk away with the appropriate amount of cash for your gold and also the knowledge that you got the most for your pieces.