As more patients increasingly rely on the internet to find healthcare services near them, it has become critical to fine-tune your hospital’s digital marketing strategies to meet these demands. Particularly, you need to focus on effective patient acquisition and retention techniques for result-driven campaigns. Here, we look at five digital marketing tips for hospitals.

1. Leverage local SEO

A top factor for patients looking for a hospital is a convenient location, and to attract high-value traffic, you need to devote your attention to local SEO. The winning edge with localized SEO digital marketing services is it allows you to target patients within a specific geographic region.  This will enable you to get top value for your efforts as most patients who view your content will be within your locality and can easily access the hospital. Some of the best practices for local SEO marketing are:

• Claim your Google My Business listing

• Get listed in local directories

• Create content with a focus on location-based keywords

• Encourage reviews on your Google My Business profile and other local listings

2. Utilize PPC ads

Pay-per-click advertisements offer a quick way of enhancing your online presence by targeting patients with professionally tailored ads. It is an excellent way to complement your SEO efforts as it allows you to appear at the top of search engine result pages and appeal more to your potential patients. For better results, it is vital to create location-specific ads, make your contact information visible, and highlight the range of services you provide.

3. Invest in an appealing and user-friendly website

Your website is the center stage of your digital marketing efforts, and it needs to be optimized for better lead generation and conversions. To achieve this, you will need a user-friendly website that instantly captivates the attention of all visitors and adequately represents your brand. The best practices for healthcare website management dictate that you focus on sending clear and concise messages, creating different landing pages for each category of services offered, and allowing patients to book appointments online.

4. Run email marketing campaigns

Email marketing is one of the most effective digital marketing channels for hospitals as it allows you to attain a direct connection with potential patients. It is an excellent way of converting your online leads into patients by showing the range of services you offer and the value guaranteed to be attained by choosing your facility. Email communication is equally an exceptional patient retention tool as it eases patient follow-ups, thereby allowing you to build valuable relationships.

5. Focus on social media engagement

You need to stand out on social media as this is one of the most efficient digital channels for directly reaching out to a broader audience. The secret to enhancing social media engagement is to use these platforms for sharing helpful information and responding to inquiries from potential and existing patients. This will help build credibility and trust in your hospital as it establishes you as a patient-centric medical facility.

Endnote

Healthcare digital marketing is advancing by the day, and these tips will help your hospital keep up with the competition in the industry.