3 Top Tips For Healthcare Businesses To Stand Out On Social Media

Marketing with social media has become a common practice for many businesses in recent years, mainly due to its growth in today’s generation. This makes it a crowded market to stand out in, even for healthcare businesses that are likely to always be a need for patients. This makes the industry extremely stiff for competition and health professionals have to think of innovative ways to connect their brand with wider audiences.

How can a healthcare business break the mould and become different than any other that we see online and on the street? Here are 3 tips to help healthcare business with their social media strategy.

Make sure your posts are engaging

Social media platforms such as Facebook which have a timeline feature prioritise posts that tend to get the most interaction. This means that if a post has many likes, comments and shares, the algorithms will identify this and add this post towards the top of timelines of users. So, when they login to the site, this will be the first thing that users are likely to see before scrolling through other posts.

This is crucial considering the number of posts are made on Facebook on a daily basis. You’ll want to ensure your post is viewed the most so it gains more visibility to users. So, think about whether your post can gain increasing likes and shares from users that are likely to view. The more, the better.

Catch attention quickly

A common feature of social media posts is the use of pre roll ads. These are short video ads that show in between YouTube and social media videos that run for an increased amount of time. In some cases, users may be able to skip the ad but in others it’s not possible. Considering the ad is running over a piece of content that the user is actually interested in, it’s hard for these ads to catch the attention of the user.

This is why you need to catch the attention of the user quickly. Healthcare marketers need to utilise the tools available to them and ensure that the video engages the user at the right moment. A 30-second slip will have a completely different goal to an ad that only previews for 10-seconds. 

Make the most of social media influencers

Social media influencers are commonly associated with clothing businesses and social brands. Their purpose is to build better relationships with audiences that can relate to the influencers and earn their trust. However, can they work in a serious market such as healthcare?

This is where healthcare businesses need to be way of the influencers they choose. An option would be using an internal ‘influencer’ such as a doctor or nurse who helps to act as the face of the brand. If they are knowledgeable but also bring a bit of personality to the posts, it can help to build credibility and engage more audiences. There’s also plenty of money to be saved.

Alternatively, they can reach out to healthcare specialists within the industry who have a large following and network that they can bring on board. This is vitally important considering trust in healthcare is key to bringing audiences to your brand.

Although many businesses are doing social media, this doesn’t mean that they’re doing it correctly. Whether you have a cosmetic surgery Manchester based or a nutrition business in America, following these 3 steps can help you to breakthrough in social media against your competitors.