4 Area’s to Consider Before Selling Luxury Products

by Richard Meadow Freelance Writer

There’s a lot to consider when you become a new business owner, style of product, the market you want to target and the unique selling point. While setting up your online store and creating the logistical plan is essential to starting a professional business, offering something and calling it luxury isn’t all that’s involved with selling a higher priced product. Here’s a look at four areas to consider before advertising your product at a designer price.

Quality

Depending on your product, it can be fairly apparent if you’re offering a substandard product at a higher price and you then run the risk of having a high volume of returns. It’s best to start with a premium finish to let your customer know that they have to pay more for a reason. Often with clothing brands, the website will describe garment to be high quality, and once it arrives, it’s poorly sized, and the material is clear something bought from a mass market with a print on it. It’s some customer will notice early on, and your product will need a little more in order to receive return customers.

Packaging

With luxury products comes luxury presentation, and offering a product that has extra unexpected features will help people to like the brand more and can even create loyalty. It can be something as simple as changing the packaging from a bag to a box and adding some small extra gifts to the packaging. Premium alcohol websites can often add small taster bottlers of new product for their customer to try and it’s a nice touch to keep a customer loyal to the brand.

Voice

The voice of the brand is essential to keeping a higher priced item sound luxury. Womens leather belts can be manufactured all around the world but explaining how the product is designed and where it is made can change a personal perspective on the brand. Ladies designer belts are manufactured in the UK, and their leather is sourced in Spain and Italy, which makes for a much more thought out product rather than look for the cheapest place to make them. Voice your product well and explain why you do everything you do, most websites have an "about us" page to explain the philosophy of the brand.

Target Audience

Again, this can vary on your product, but if you decide to start advertising using social media platforms and Google, you’ll need to tailor your audience that sees the add. Social media platforms are the easiest to do this on, you can select the type of people that see that advert, so if you’re selling designer coats, you can filter the audience to people who black from designer shops or follow particular pages on social media. By doing this, your ad won't be wasted on some that may shop for cheaper product and would have no interest in seeing your expensive clothing.