3 Powerful Secrets In Making Shareable Content

by Ben Goodman ***

If you’re new to the realm of social media, it’s easy to drown in the overwhelming variety of tools available online. Further research is needed for every tool, technique, and method to use to tell your story to the world, whether you’re doing it through content video marketing, visual content, or blogging. There’s no shortcut to guaranteed shareable content -- but there are techniques you can do to start building that potential.

Why does ‘shareable content’ matter?

Maybe you’ve read that online presence can be acquired with the consistent posting of content, but is your audience responding well? Shareable content matters because it’s how you’ll organically get beyond the scope of your influence which, in this case, are your sole followers. Isn’t that something to work for, especially if your main goal is to hit your sales quota or increase the count of your current prospects?

Now, if that isn’t your goal, then you might as well leave this page. If it is, go ahead and continue reading to learn the 3 secrets in making shareable content.

3 Ways to make shareable content:

Although the word “shareable” might sound simple and straightforward, there are actually a ton of factors that can affect the shareability of a post. It could be because they loved an article you posted, laughed themselves off a video you shared, or just because they thought they could use your visual content to decorate their feed.

Know what your audience likes

Your audience will likely be interested in your product, but what else could be keeping them up? The only way to know is to identify the basic information which consists of age, gender, and location.

But hold on-- that’s not enough data to make content that’s appropriate and relatable. What makes them tick? What’s their favorite band? What’s their favorite ice cream flavor? What makes them “roll on the floor laughing”? To make appropriate content, you must dive into your audiences’ interests, even if you think it’s irrelevant to the product you’re selling.

Create content with your end goal in sight

Aside from making shareable content, it’s important to identify a specific goal. For instance, is it to:

Connect with your customers?
Increase brand awareness?
Build a community?
Generate sales and leads?
Drive traffic to your website?

It’s possible to have a similar list of goals. However, with each objective, there must be a specific campaign to be planned. As long as you keep one foot ahead of the other, and as long as you just keep getting things done one campaign at a time, you’re doing a great job at creating shareable content.

Design aesthetically inclined content

Visual design should particularly be considered especially when you’re doing business on Facebook, Instagram, and Pinterest. If you got a great title going on but have a terrible headline design, your post is definitely not going to get repinned or shared anywhere else.

Overwhelming? We can help you figure out what works for your business -- whether you’re planning to create content writing for websites or looking to achieve several goals for your social media platforms. Send us a message to get a quote now.