Free Tools 2 — Why FREE tools?

 Over my 17 years in business, I've seen tens of businesses failing. Dying.

The most painful failure I whitnessed, was when my own friends failed their businesses. Main reason?

Lack of knowledge, lack of practice and... — yeah, read it ten times, and loud! — a HUGE PRIDE!

Yes, they were too proud to admit that they lacked tons of knowledge, that they were thinking like an employee, instead of an entrepreneur.

So, here are the main reasons why I recommend using exclusively FREE tools for a business startup AND an online business:

1. A classic business startup, requires at least 250,000 Euro only for the first 18 months;

2. An online business startup, requires at least 3,000 Euro for ONE YEAR;

3. Online business startup costs can be reduced up to 0 [ZERO], IF YOU KNOW HOW TO. If I did it, YOU can do it, TOO!

4. Classic business once started, eats-up tons of money, even while you sleep!

5. Online business, costs you only your internet & electricity bills. And you pay them anyway...

6. If you quit your classic business, it's gone.

7. If you quit your online business for 11 months, all you have to do is MOVE FORWARD. Some people say that a real classic business goes forward, even if the owner takes a 18 months vacation. Maybe for Donald Trump, that is true. Or, for Robert Kyiosaki. Are you one of them? Or maybe close? If you say yes, than what are you doing here, on ApSense? You were supposed to have a training with your hungry students, on a neat island, far away from the noise and pollution! Regardless the fact that your other possible crowds of students, are already waiting for the next “window” you'll make available. Your next opening! Right?

8. With FREE tools, you can make as many mistakes as you need to learn. With paid services, you lose money, and the loss is dead gone!

9. While you may learn by paying, I recommend you to work better SMARTER than harder! And paying, is the hard way!

I think nine reasons for using FREE tols for your startup, are enough to prove my point.

The next episode, will be about a tool I consider a must-have. And it will be a RevPage. I hope you will make the difference between what you got used to take for a RevPage, and the one you'll read in this series.