Are business social sites the best spot to promote your craft business?
It depends on what your are promoting and how.In Example: If you have a online shop with paintings that has an affiliate program I would say defenitely yes, if you promote the opportunity of commision revenue on painting sales.
If you are only trying to sell the paintings I would say no. You might get an occasional sale but revenue would be much better if you would offer those on a social site that does not consists for the major part of internet marketers but of a general public. People who want to decorate a room, buy a special present, want a painting of their pet, etcetera.
This does not only apply for crafts but also for musicians looking to sell their music or any other productor services that is not related to home business, earning money and getting traffic. With the exception for crafts as graphic and web design.
An other example: say you sell products for cooking and baking. How big you think the chance here on APSense is to sell a set of pans of fkitchen gear to bake pies? Sure the are people here on APSense and other business networks that love to cook and bake. However when they visit APSense they are not focused on these interests but on promoting their business.
So what could be an approach for the cook and bake example? Well, I would start or join a group or a community about coocking and baking that has members from the general public of all layers. And I would start writing articles about recipes, tips for cooking and baking, product reviews of new kitchen gadgets, etcetara. Without pushing my store. You see when people read and like your content they will see you as an authority and come to you when they need new kitchen equipment. You could also join another group i.e. about health and post some healty recipes in that group, thus reaching an entire new crowd!
A place where you can do that is the new Kooiii where the focus lies one sharing interests and having fun. Advertising is limited to restricted areas (you can of course put your business on your profile). You can advertise in exchange for activity points you can buy or earn by being active.
UPDATE:
In Kooiii groups there is a forum, you can upload videos and pictures, you can even have a video chat with others. Allthoug direct sales links are not allowed in the social areas you can of course make a photo album showing product pictures.
This is why I always say that I love both APSense and Kooiii. They are both good for my business but in a entire different way. The match each other beautifully.
At this moment we already have several nice groups on Kooiii like a group for musicians, a group for garderning, groups for radio and much more.
I would like to invite you to Kooiii if this article makes sense to you. Join a group or start your own. you will love it! Kooiii is free to join.
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Comments (17)
Sean North12
Business
Great article Paula , I personally use both business and social site for promotion of my craft businesses with success, social sites for general retail and business social have produced many bulk and ongoing supply orders, as well as many affiliates selling for me
Paula van Dun16
Retired
I just updated this article with a great resource article to read
Cory Crabb8
Success Is Already Yours!!!!
seems like some sound advise to me though some of the comments are interesting to read as well
Paula van Dun16
Retired
You are right. A domain is important too. Boosts your when you manage to grab a domain that describes the essence of your business
David L.10
Freelance web designer n blogger
well a nice and cool website you had here.. thanks for your info..
Lisa E.9
An enthusiastic knowledge seeker
In this day social websites are the perfect place to advertise because we are all into technology.
Chukwuekwu Okonta12
Forensic accountant
The focus of business owners/promoters/affiliates defers.
Sam Djimun10
XO Blogging
I think it depend on what kind of business do you promote for what community. If it is fit, I think you'll get fantastic result
Sam Djimun10
XO Blogging
I think it depend on what kind of business do you promote for what community. If it is fit, I think you'll get fantastic result
Velli M.7
Blog Developer, Publisher, Affiliate
This can be very accurate..because social sites like twitter could be the best choice for promotion.
Paula van Dun16
Retired
It is if you keep the above in mind
Bhavar Singh Rathore...6
affiliate marketer
Social business Network like APSense and facebook are ideal place for any type of business to promote and succeed,
Plamen Penev7
seeker of new challenges
I would say no .. because not only social networks are a tool to promote my business, but they are an additional tool that is always useful
Mildred Lybeck5
Upward and Onward with Integrity
WTG Jackie. Wise move. :)
Jackie Popp6
well if it help get you traffic so people can SEE what you are doing . I signed up for Kooiii this morning