Attraction Marketing Basics for MLM
Attraction marketing is a good option for people that hate to bug their friends and family about their products, bug strangers, and make cold calls. Instead, attraction marketing is the concept that people will come to you.
This is achieved through your positioning. When you approach your friends and family or strangers with your business opportunity or product, you're in the position of a pesky sales person. The idea is to get into the position of an experienced (fill in the blank) that can help someone with a need.
You have to know your target market. You know that your target market might be recent moms looking to lose weight, or teens with acne. But your market should also be people that have tried network marketing before. The reason for this is that these people already understand the potential value of having an MLM business (and thus you don't have to sell them on this part, and THEN on your specific business), but maybe they failed for some reason. They had trouble getting recruits, or they hated cold calling, or their marketing tactics never worked. They know that there is potential in MLM but they don't know how to achieve it.
That's where you come in. You are the expert, and you are going to tell them how to fill their need. Whatever it is that you are good at and other people can duplicate, you are going to tell them how to do it. If you are a pro at free marketing techniques, you'll tell your target market about it. If you're the guru of recruits, you'll tell them about it.
The way to do that is to write about it. Write articles, blogs, forum posts, websites, and any other creative avenue you can find. The reason is that your target market is out there right now Googling the answers to their needs, and if you write about the solution enough, they will see your website. They will see you as an expert, and they will be contacting you about your products and business, because they believe you can help them.
Articles and blogs are forever. They will market your business for all time. Write them for Ezines, Hubpages, social networks, Squidoo, and anything else you can think of. Just keep adding to them, and adding some more, and you will attract free, targeted prospects directly to your inbox. It takes time, and a little creative writing, but it's the perfect solution.
I learned a lot of free information from the Renegade Univeresity about attraction marketing, and it's really helped me boost my business success. I wish you the same success.
This is achieved through your positioning. When you approach your friends and family or strangers with your business opportunity or product, you're in the position of a pesky sales person. The idea is to get into the position of an experienced (fill in the blank) that can help someone with a need.
You have to know your target market. You know that your target market might be recent moms looking to lose weight, or teens with acne. But your market should also be people that have tried network marketing before. The reason for this is that these people already understand the potential value of having an MLM business (and thus you don't have to sell them on this part, and THEN on your specific business), but maybe they failed for some reason. They had trouble getting recruits, or they hated cold calling, or their marketing tactics never worked. They know that there is potential in MLM but they don't know how to achieve it.
That's where you come in. You are the expert, and you are going to tell them how to fill their need. Whatever it is that you are good at and other people can duplicate, you are going to tell them how to do it. If you are a pro at free marketing techniques, you'll tell your target market about it. If you're the guru of recruits, you'll tell them about it.
The way to do that is to write about it. Write articles, blogs, forum posts, websites, and any other creative avenue you can find. The reason is that your target market is out there right now Googling the answers to their needs, and if you write about the solution enough, they will see your website. They will see you as an expert, and they will be contacting you about your products and business, because they believe you can help them.
Articles and blogs are forever. They will market your business for all time. Write them for Ezines, Hubpages, social networks, Squidoo, and anything else you can think of. Just keep adding to them, and adding some more, and you will attract free, targeted prospects directly to your inbox. It takes time, and a little creative writing, but it's the perfect solution.
I learned a lot of free information from the Renegade Univeresity about attraction marketing, and it's really helped me boost my business success. I wish you the same success.
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