You Should Make It Easy To Buy From Your Site
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the process cumbersome.
First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.
Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they won't be able to pay you when they want to.
On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?
Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects' confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!
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Comments (7)
David Schupbach7
Now I am puzzled... I rechecked the link, and it works fine on this end. Thought I had checked it this morning..
I have encountered this before, and I still don't understand it.
Tell you what Arthur, I will try in the next few days to write a series of articles, (blogs) that cover what I know about your questions.
David Schupbach7
Sorry, I did it in a hurry this morn about 4am.
I will try to get it straightened out for you.
Arthur Webster7
Just plain honesty
Thanks David,
Unfortunately it contained a bad link and went to Kim's 404 page.
David Schupbach7
I will take these one at a time...
Squeeze Page Creator:
I have uploaded a free SP creator to my site for you, it will walk you through the steps, and give you templates to use.
http://www.dnkstore.net/vault/kespmindex.html
Play with it today, and let me know what you think, then I will get on to download pages...
Arthur Webster7
Just plain honesty
Web sites - I have.
Hosting - I have.
Paypal - I have been using for over four years.
I even have acres of ebooks that are supposed to tell me how to do things but they always fall short.
How do I create a squeeze page?
How do I create a download page?
How do I make my downloads secure?
How do I make a squeeze page?
How do I use an auto responder? (I have three an a fourth one I pay for but yhave never learned how to use.)
These are basics and yet it seems to be assumed that all of
David Schupbach7
Hi Arthur,
I need to sit down and write a series of training articles on how to set up paypal accounts, Google adwords etc, but the time escapes me. For the next 2 months or so, my ofline job is running about 16 hours out of every 24, 6 days a week.
Basically I have learned what little I know from trial and error, but there are other sources too... I have learned a great deal at Beginners Marketing Class with the live one-on-one contact with Chuck Bartok, Odinn Sorenson, Robert Johnson, etc.
Arthur Webster7
Just plain honesty
Hi, Mo,
I have been telling myself this ever since I started to look at internet marketing as an option - but where do you learn these aspects of web site creation?