Traffic Generation -Part 5 - Purchasing Traffic

by Dave Thomas

Purchasing Traffic

There is a right way, and a wrong way to purchase traffic. You can use a service that guarantees you traffic (wrong way) or you can use a pay-per-click service (right way). Whatever you do, donâ€™t fall for those websites that promise to deliver you thousands of hits in a twenty four hour period.

Letâ€™s take a look at those services. First, you donâ€™t know where or how they are generating the traffic. In most cases, the traffic is not targeted, meaning that it is possible that not a single one of those thousands of visitors has any interest in the topic of your niche. Finally, you canâ€™t really be sure that the traffic is â€˜real.â€™

But, there is a way to purchase real, targeted traffic. You can use Pay-Per-Click advertising, through a service such as Google AdWords. When you purchase traffic using this method, the traffic is targeted â€“ and real. You donâ€™t pay for a certain number of traffic, you pay for each click, as the name, pay-per-click, indicates.

Now, if you donâ€™t know what you are doing, Pay-Per-Click can be expensive, and ineffective. It is important that you make sure that you write a targeted ad, first and foremost. It is also essential that you select the right keywords, and that you bid the right amount on those keywords.

Google AdWords really makes this very easy. You can type in your main keyword, and they will give you a list of other related keywords that apply as well. Next, when you set the amount you are willing to pay, per click, for each keyword, you can use the traffic analysis tools in Google AdWords to see where your ad will be listed, based on what you are paying per click, and how much traffic you can expect from it.

Raise your bid price until you see that you will be listed where you want to be (preferably the first page of search results). Again, PPC can be very expensive. Make sure that you know how much you can afford to spend on these ads each week, divide it by seven, and set a daily budget up in your AdWords account. Also specify how you want those funds spread out through the day.

There are entire courses written on the topic of Google AdWords. I advise that you take one, because there are a lot of elements and tricks that need to be learned to make AdWords work out well for you.

Again, donâ€™t waste your traffic! Make sure that you are capturing first names and email addresses from the people that arrive at your website through PPC advertising!

Homework Assignment: Determine whether or not you want to purchase traffic or not, and if you do, find a good pay-per-click service, such as Google AdWords, and get set up.