How To Use Your Autoresponder

An autoresponder is a program that sends out pre-written Email messages to your subscribers.You write out your ezine issues in advance and store them in your autoresponder system.You can then set them up to send out at certain time intervals.

For example, you subscriber will receive the first email, which is normally a confirmation email that they signed up.The second and third emails are sent out by the system based on your schedule.You can also set the system up to do the following:

·         Thank your subscribers

·         Send out ezine issues

·         Send out endorsement letters

·         Send out free reports, etc.

Once the autoresponder is set-up it does all of the work for you around the clock. 

Create Your Sales Pages

The next step is to create your sales page.Because you are giving away a free product, you want to be sure that you keep it salesy and really reinforce the fact that they are getting this valuable product for free.  People love to see the word free, so you really want to play this up.If you are not a natural born salesperson, then you may want to hire a writer to do this for you as well.  When a visitor comes to your page, you want it to capture them and then tell them about all of the benefits they will receive for joining your list.If there is nothing in it for them, then they are not going to want to sign up.

This letter is also your first chance to make money as well.  You may be selling a product that has a bonus that is completely irresistible.  If he passes on signing up, he doesn’t get the bonus.  Or, you can be selling your product at a huge discount.  If the pass on it now, they will have to pay the full price later.  Or, you could be offering a product or package that can’t be found anywhere else. 

At the end of your sales page, you want to give the reader two options.  They can either:

1.      Buy your product

 2.      Not buy the product, but sign up for your newsletter to receive your free report.

 These two options should be available at the bottom of your sales page.  If the subscriber buys from you then great!  If not, he is still signing up on your newsletter to receive the free gift.

Thank You Page

This is the last page that your buyer or subscriber will see.  This is where you will want to refer your readers on to your other products as well as thank them for signing up or purchasing your products. 

Your Ezine or Newsletter

Now, that you have all the main components in place, it’s time to start working on your ezine issues.  The first thing you want to do is write a couple of letters that will allow your subscribers to get to know you.  You want to tell them who you are and what type of information you plan on providing them.  You also want to let them know why they should stay on your list.

You will need to create another series of emails that will be loaded into the autoresponder.  The repetition of receiving emails from you will keep you fresh on your potential customer’s minds.  They should not be sales oriented, but provide valuable information.  If you sell too hard, they will end up unsubscribing. 

On your third email, you will begin to start sending out links to products or your affiliates.  There are several products that you can sell that will allow you to keep all of the profits.  You can also continue developing your own products as well.  You will also want to have an article in each issue.  This should have something to do with what you are promoting in your email.

It is very important that you are always building your credibility in your emails.  You want to establish your credibility from day one and you will want to do everything that you can to keep your customer’s attention.  You should always have personable and conversational emails and really write from your own perspective.  You also always want to write as if you are talking directly to your readers. 

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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Comments

Wendy    That is what I call perfect timing LOL I was just thinking about setting an auto responder Thanks muchly Wendy Oct 5th 2007 09:41

Dave Thomas    Hi Wendy, More than welcome there are plenty out there I use awebber used get response in the past and that is ok as well Oct 5th 2007 09:59

Teodor M.   Blockchain Real Estate Very good content! But you have to work a little on layout and remove those huge spaces. The design of your blog is also very important. There are some problems with creating blogs specially when your text is transformed automatically in html after saving, so I ususlly go once again through the article and correct it or go to HTML editor. Hope this helps. Hi Wendy, how are you? Oct 5th 2007 10:22

Dave Thomas    Thanks for the feedback, I noticed the layout but could not seem to correct it, I will take your advice and try again Oct 5th 2007 10:40