Squeeze Pages and Landing Pages
Now, you have probably heard of these things, but you may not have the slightest idea what they are exactly.These are perhaps some of the most important pages you can have on your website.These are the pages that help to generate your good leads.This where you get the contact information of interested parties and add them to your autoresponder.
These are sales pages, so you have to sell yourself. This is very important and there are two different categories that these fall under.
Gift Pages
These are pages where you offer a gift to sign up on your newsletter or mailing list. You will provide some sort of free item. For example, if you are selling an eBook you may provide them with a free chapter. If you are selling software, you may provide them with a trial version. he key is that they have to sign up for your newsletter in order to receive this free gift. Now, some of these people will only use you for your free gift and then unsubscribe, but if your gift is really good then they are more than likely going to stay on your list. Now, in order to keep people on your list, you need to keep selling yourself in all of your newsletters.
The Benefits Page
With this type of sales page you will sell the benefits of being a subscriber to your newsletter. You will tell your potential customers what exactly they will receive for joining your list. This is also where you will want to sell yourself. You are going to want to tell people two things on this type of sales page:
1. What you can provide the reader
2. Why they should listen to you
On this type of page you have to bring out all the stops and really sell. This is one of the hardest pages to produce because you have to be salesy. However, if they are done right they will bring you the best prospects.
Combining the Two
Now, there are some people who are able to successfully combine these two types of pages. You really sell yourself and get people to sign up and for signing up they also receive your free gift.
When you are setting up your pages and sending out your newsletters, don’t be afraid to get personal with them. Let them know who you are, what your qualifications are and how you got involved in your business. You can even tell them what your goals are and people are really going to eat it up. The more that you are able to build trust in your list members, the more money you will be able to make. They will feel as though they are buying from a friend rather than just some stranger who owns the list.
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Comments (6)
No longer an active ...12
Recently I stopped talking about landing pages and the like. Instead whenever I am asked what a landing page is, I go ahead andf build one for that person. It takes me less time to "show" than it does to "explain".
Mark Hultgren7
Wordpress Specialist
If you look around or do a search on Squeeze Page templates, you can find quite a few great looking pages that are all set up and ready to go, you just add the form code from your autoresponder and some information about what you are offering along WHY they should want your gift then start driving the traffic to the page!
This post goes hand in hand with David Dubb's post on using Giveaway Events to build your mailing list. Get a product that can be given away, find an event that is apporpriate
Mark Hultgren7
Wordpress Specialist
Hi Dave,
Welcome to QCWG! There are some great Quality writers in the group and you will fit right in!
Dave Thomas6
Won't argue with you there Mike I used to be in financial services sales so I know the value of refferal marketing.
Hi David,
Followed your link and applied to join group
David Schupbach7
Dave, you have a treasure trove here in your blogs, but you aren't getting enough recognition! Follow my sig link, and we will see if we can't improve things a bit! D
Mark Hultgren7
Wordpress Specialist
Hi Dave,
You missed one - The Tell-a-friend page! It is a combination of both of the above and is the most powerful because it carries with it a personal referral from someone they know. There is NO advertising that works as well as word of mouth (Good AND Bad)